Durst UK is thrilled to announce the appointment of Amira Bouchiba as the UKI Software and Application Specialist.
As Durst UK continues to experience significant growth and expands its innovative software portfolio, the need for additional expert support became clear. Amira was selected for her unparalleled expertise and proven track record of success. She brings with her an extensive background in the industry, coupled with a deep understanding of customer needs-qualities that align perfectly with the values and integrity of the Durst brand.
Peter Bray, Managing Director of Durst UK, commented: “Amira’s unique combination of industry knowledge and hands-on experience makes her the ideal addition to our team. Her dedication to customer success and ability to navigate the challenges of our fast-paced industry will undoubtedly enhance the level of support we provide.”
Amira began her professional journey as a trained graphic designer, a foundation that gives her a rare empathy for the day-to-day realities faced by businesses in the graphics and print industries. Over the past 20 years, she has held key roles with major industry manufacturers across Europe and, more recently, the UK. This experience has equipped her with a holistic understanding of the entire production process, from pixel to output, and the importance of automation in driving customer success.
Her extensive expertise, particularly over the last decade, makes Amira uniquely positioned to help Durst customers achieve their goals. With most customers relying on a nuanced combination of hardware and software solutions, Amira’s ability to deliver tailored strategies and insights will be an invaluable asset.
This appointment, alongside other strategic additions to the team in 2025, underscores Durst UK’s ongoing commitment to growth and excellence. By investing in top-tier talent like Amira, the company reinforces its mission to deliver unparalleled service and innovative solutions to its customers across the UK and Ireland.