21 Feb 2024

Graphtec GB appoints new UK Product Manager

Lawrence Hebron joins Graphtec GB.

Following the announcement earlier this year that Graphtec GB had become the UK distribution partner for Mutoh Europe’s sign and display and direct-to-object UV LED printer ranges, the company has now announced the appointment of Lawrence Hebron as UK Product Manager.

In addition, Graphtec has appointed a technical team to handle installations, support and engineering requirements. James Allshorn, Steve Dabrowski and Jaydon Clarke are the new technical engineers, and Brian Pickup will handle software support and service callout management.

Lawrence joins Graphtec with a wealth of experience in large-format printing, having worked previously with Spandex, Signmaster and Roland DG. “Lawrence has a proven track record in sales and business development. His deep knowledge of the market, coupled with his passion for innovation, makes him the ideal candidate to lead Graphtec GB's efforts in promoting Mutoh printers to our reseller channel,” says Tom Kneale, Graphtec GB’s Managing Director.

He continues, “Distributing Mutoh products is a huge development for Graphtec. While we are already widely recognised across the UK as a top supplier of most products to the wide format graphics production and sign-making industry, until now, we have not offered printers. The decision to distribute Mutoh has been made after extensive research, and this includes the ability to appoint the best people to lead this for us. Having someone of Lawrence’s experience and calibre is critical to helping us develop a robust and vibrant reseller channel for these products.”

Graphtec distributes Mutoh Europe’s extensive range of sign and display printers that include entry-level ValueJet machines, a range of XpertJet Pro printers with the new MS51 eco-friendly inks, and the industrial UV-LED flatbed PerformanceJet for high-production printing. They also have an award-winning series of direct-to-object UV LED machines in a range of sizes, including the brand-new XpertJet 1462UF A1+ flatbed printer.

Lawrence adds, “Over the last 15 years, I have worked with many of the leading printer brands, and I am delighted to have this opportunity to help Graphtec develop its reseller channel for the Mutoh range. Mutoh has an excellent heritage and pedigree for quality, reliability and performance, which aligns with Graphtec’s values and commitment to the highest standards of customer support.”

A dedicated showroom and demonstration facility for Mutoh printers has been established at Graphtec GB’s Wrexham offices. Customers and resellers are invited to visit the showroom to see the printers in action, test them on specific applications and media and speak to the team to answer specific questions.

Tom concludes, “We are well set up to provide customers with all they need to specify, select, install and run Mutoh printers alongside our other leading cutting and finishing products. Our focus is always on ensuring our customers have the best possible solutions to help them build and develop their own businesses with reliable and high-performance products. This is a fantastic range of printers, and we have established a solid team led by Lawrence to help customers through the process of specifying, selecting, installing and running their wide format printing solutions efficiently, productively and profitably.”