Sarah Winterbottom steps into the role of MD at Josero

Change at the top at Josero as Winterbottom steps into Managing Director role.

Wide-format equipment distributor Josero today announces that Sarah Winterbottom is taking over the role of Managing Director as founder Loic Delor steps back from the day-to-day running of the business to focus on product development and special projects, remaining a company director.

Winterbottom, formerly Business Development Manager, has been Acting Managing Director since January 4th 2021, and the promotion will become official on April 6th 2021.

Sarah Winterbottom has more than twenty years’ experience in the print industry, holding a number of senior roles before joining the team at Josero in October 2019. Winterbottom is also the co-founder of Women in Signs and Graphics, an initiative with a mission to inspire, encourage and promote women in the industry. The COVID-19 pandemic has accelerated the pace of change within Josero, and the business has decided it is the right time to officially implement the new leadership structure.

Loic Delor founded Josero in 2003, and has held the Managing Director role since the company’s inception. Delor will be focusing on Josero’s wide-ranging spare parts online shop, Josero Spares, stating that e-commerce growth and the events of the past year have highlighted the need for further development in this aspect of the business. Additionally, the change will allow Delor to address any Brexit complications that may impact Josero’s significant business on the continent.

Winterbottom comments: “This is a very exciting opportunity for me personally and also for the future of Josero. I am thrilled that Loic has the confidence in me to take over the running of the business, and look forward to continuing to grow it alongside the excellent team we have in place. It has been an interesting few months but I am pleased with the developments we have made during this challenging time, and I am looking forward to planning for the months and years ahead. I would also like to thank our customers and suppliers, without whom none of it would be possible, for their ongoing support.”

Delor adds: “When Sarah joined the business, she brought different experience, energy and perspective. Within a few weeks it became very clear that she integrated very well into the team, and embraced Josero’s core business values and spirit, and from there Sarah contributed over and beyond her role, exceeding all expectations. Josero has grown a lot over the years and there was a need for a new face with the right energy and vision and the ability to take the company to the next level, and Sarah is the perfect person to take on that challenge.”

Roger Sherratt will be joining the sales team from April 2021, as Josero continues to support businesses with their wide-format, finishing and consumable requirements, provide technical expertise, and deliver outstanding customer service.