22 Jan 2022

Avery Dennison extends range of Supreme Wrapping Films

Avery Dennison Metallic Meteorite LFR

Avery Dennison has added another four new colours to the Supreme Wrapping Film range, including two new ‘spark’ films and a unique hidden gold. The four new colours brings the total of Supreme Wrapping Films to 86 options - 81 colours and 5 chrome accent films.

Supreme Wrapping Film now gives applicators even more ‘talking points’ for customers who want to wrap their cars. With this expansive range, car enthusiasts can create almost any desired look from high-end conservative through to ‘edgy’ designer.

The new colours include:

  • SWF Metallic Meteorite: a black film with built-in ‘sparks’ that bring a car surface to life.
  • SWF Metallic Milky Way: includes ‘sparks’ in a beautifully understated grey film.
  • SWF Gloss Metallic Hidden Gold:a film that looks black from a distance but which, closer up, reveals gold elements as it catches the light.
  • SWF Gloss Metallic Blaze:a metallic orange that broadens the choice of metallic wraps still further.

All the new colours are available with Avery Dennison Easy Apply™ RS Technology, so it is possible to reposition and slide the film, for fewer air bubbles and the shortest possible installation time.

Introducing the new colours, Eric Ide, Avery Dennison global segment director Wrapping, says: “Every automobile is a potential canvas. We developed Avery Dennison Supreme Wrapping Film to enable owners to give their car a dazzling metallic finish, while fleet owners can obtain a consistent presentation for all their vehicles.”

Supreme Wrapping Film provides a simple, fast and cost-effective way for drivers and businesses to accent, update, or completely alter the appearance of a vehicle's finish—while protecting the original paint from chips and wear.

Applicators benefit from Avery Dennison’s Supreme Wrapping Film’s superb conformability, slideability and removability for faster and more dependable results. Supreme Wrapping Film can be applied with little more than simple hand tools and pressure.

[Image shows Metallic Meteorite]