Avery enters strategic partnership with Lampe Textiles

Avery Dennison enters strategic partnership with Lampe Textiles.

Avery Dennison Graphics Solutions Europe has formed a strategic partnership with Lampe Textiles, and will become the sole distributor of Squid self-adhesive textile window films to the Graphics Industry in Europe, Middle East and North Africa (EMENA).

It means that the innovative films will be available to Avery Dennison customers from September 2020.

Digitally printable Squid films are heat and moisture resistant, with sun protection, and are applied easily onto glass surfaces. Alessandro Sacchi, product line director digital print Avery Dennison Graphics Solutions Europe, said that the new partnership with Lampe Textiles gives customers access to another important innovation in architectural window films:

“Avery Dennison has developed a very extensive – and growing – range of different window films, across architectural, retail and vehicle applications. This latest addition to our portfolio is the very first fabric that also acts as a self-adhesive curtain. It opens up new design options for interior designers and architects, and offers an excellent alternative to conventional films or net curtains.”

Installation can be DIY or by a professional. Woven Squid textile has a linen look and comes ready to print. It offers homes, offices and hotels a soft, minimalistic and elegant appearance and is available in six colours (Chalk, Bone, Oak, Ash, Rock and Coal). Depending on colour, the film deflects between 25% to 36% of solar energy, for cooler rooms during the summer.

Johan Bonner, director Squid, said that Avery Dennison and Lampe Textiles are now positioned to gain a decisive share of the digital printed interior decoration market: “This new strategic partnership - a first step - means that architects and designers can count on easy access to innovative and high-quality products for interior design, along with outstanding production and installation partners. By taking over Squid distribution in EMENA, Avery Dennison will extend the potential of these innovative Squid products. That provides a high-demand market with a broader and more flexible range of options.”