International Out of Home Association FEPE International has announced the winners of its 2019 Awards, presented at its annual Congress in Dubai on May 2.
These are awarded in two categories: Classic and Digital.
The Classic Award goes to Mexican beer brand Corona for its UK campaign for World Oceans Day, a “Wave of Waste” sculpture at London’s Old Street Roundabout. Wieden & Kennedy Amsterdam, Vizeum and Posterscope organised a special build on Primesight’s Domination site.
The Digital Award goes jointly to Clear Channel Sweden for its Stockholm Out of Home Project and the Open University Netherlands for its Platform College tour.
Working with Prime Weber Shandwick, Clear Channel’s screens delivered real time messages for Stockholm’s homeless, advising them of their nearest emergency shelters.
The Open University ran a rail platform campaign, through agency ZIGT and Exterion Media Netherlands, which was displayed to travellers ten minutes before their train arrived.
FEPE International Executive Director John Ellery says: “These campaigns demonstrate the wide range of benefits Classic and Digital OOH bring to advertisers. The Corona campaign brilliantly highlights a key social issue in a powerful and dramatic way while the Out of Home and Platform campaigns illustrate the flexibility and dynamism of modern Digital OOH".
The Runners-up in the Classic category were McDonald’s Canada in second place, with its Follow the Arches campaign, and Australia’s Outdoor Media Association in third place with a bold corporate promotion based on neurological science inviting Australian consumers to “Look Up.”
Runner-up in the Digital category was Ocean Outdoor with its Armistice Centenary campaign for Westminster Council in London.
The FEPE Technical Innovation Award goes to Ocean Outdoor for its campaign Sky Rescue: the Ocean's biggest threat, which triumphed after Congress delegates viewed presentations by three shortlisted entries and then voted for the winner. Ocean's DOOH screens encouraged audiences walking past to identify the most menacing danger lurking in the oceans.
The runners-up were Exterion Media, for its transformation of London's rail advertising estate including the live construction Crossrail environment, and Primedia Outdoor in South Africa, for its Road and Social Wall campaign.
The FEPE International Leadership Award goes to Tim Bleakley, CEO of Ocean Outdoor. Ocean Outdoor successfully re-listed on the London stock exchange and made a number of important acquisitions as well as pioneering advances in DOOH technology.
The Lifetime Achievement Award goes to Randy Otto, the pioneering President of Pattison Outdoor Advertising Inc., Canada’s leading independent Out of home company. As well as building Pattison into Canada’s largest Out of Home media group, he has made an enormous contribution to the development of the medium in Canada.
The Rising Star Award for Out of Home executives under 30 goes to Victoria Hirst, Senior International Marketing Manager of blowUP media UK, who has played an integral role in the annual increasing success of blowUP media over the past seven years.
Executive director Elllery says: “We are fortunate in Out of Home to play host to many outstanding individuals and Tim Bleakley, Randy Otto and Victoria Hirst exemplify this in their different ways.
“Technical Innovation is vital to the progress of the worldwide industry and all three of our finalists in this category show that the industry’s development is in capable hands.”