25 Apr 2024

Fujifilm partners with Hungary-based dealer Hesse Trade

Fujifilm partners with Hungary-based dealer Hesse Trade.

Fujifilm is pleased to announce a new strategic partnership with Hesse Trade Ltd., a Hungary-based group of companies founded in 2013. Hesse Trade has steadily grown and is now comprised of 28 employees, serving the printing and packaging industry with a strong focus on environmentally friendly technologies.

The core mission of Hesse Trade Ltd. is to promote sustainable development by offering equipment that facilitates lower energy consumption and supports eco-friendly initiatives. With this new collaboration, Hesse Trade will become a key dealer of Fujifilm's cutting-edge inkjet portfolio and the innovative Jet Press. Furthermore, discussions are underway to expand the partnership to include an even wider range of Fujifilm products in the near future.

Commenting on the partnership, András Markos, CEO, Hesse Trade Ltd. states: "We have had a longstanding partnership with Fujifilm in the past in relation to their imaging solutions, CTP equipment, plates and more. This new partnership is a step into the future, working with Fujifilm’s leading digital print solutions.”

Hesse Trade Ltd. is a company with a strong value base and strategic goals that match Fujifilm’s key objectives. This similarity is at the heart of a growing and successful partnership in which both companies develop and prosper.

András Markos adds: “We opted for Fujifilm technology because we value Fujifilm’s knowledge and strategies in the market highly. Their strong background, experience and stability put them ahead of other companies who don’t have this working ethic, and as a partner to Fujifilm, this will only further enhance our partnership with them.”

Despite the challenges posed by the Hungarian economy, Hesse Trade Ltd and Fujifilm have initiated a strategic partnership with the aim of establishing a strong presence in the local market for printers.

“The market is happy in knowing that Hesse Trade is working with a company such as Fujifilm” concludes András Markos.

Taro Aoki, Head of Digital Press Solutions Fujifilm Europe comments: “We are delighted to be partnering with such a well-respected dealer in the Hungarian market – a company with a strong commitment to environmental sustainability and transformative printing solutions. Hesse Trade’s dedication to promoting eco-friendly technologies and their success in serving the print and packaging industry align perfectly with Fujifilm's core objectives. We see huge potential in combining our own expertise in digital print solutions with Hesse Trade's market insight and local presence.”