To reflect the significant change of emphasis in the nature of its business, William Smith has launched a new website with greater focus on the vast range of materials, tools and accessories, all available to order online. It has much more visual content with new photography, a clean layout and easy to scan features and product information .
“We were keen to incorporate new features that boost the customer experience, so we have ensured the site is really simple and even easier to find what you’re looking for,” says Marketing Manager, Chris Bradley.
Customers can now search for a product in multiple ways, using the mega menu, search box and filters to shortlist relevant products to help find what they are looking for. Key product features, technical information, colours and sizes are al easily accessible at the touch of a button; and the Resources section contains links to useful printer profiles as well as product bulletins, application guides, and videos for helpful tips and advice.
The new online click and order feature is highly responsive across mobile, tablet and computer platforms, so that customers can place orders wherever they are, from any device 24 hours a day.
“In keeping with our ‘trade only’ ethos, and to maintain our high level of service, to order online you will require an online account with us,” Bradley continues. “Previous web order history and simple re-ordering of products is available, and you will be able to track every order from payment to delivery.”
Visit www.williamsmith.co.uk and register for your online account. Most materials, tools and accessories are available ex-stock from William Smith, with next day delivery on orders received before 6pm.
