SENFA, a leading global provider of high quality, digitally-printable fabrics for visual communication and bespoke interior applications, has announced exciting changes to its corporate image and communications.
The company's new web site launches today, which integrates each of its business units into a single, modern platform that provides a full 360° view of the SENFA's products, services and corporate information. In addition, SENFA has unveiled an iconic new logo and emblem that is inspired by the company's long and illustrious history.
The new SENFA web site has been designed to integrate the company's business units into a single platform to help communicate more effectively and proactively with visitors. SENFA's Sales & Marketing Director, Eric Gerbault, says, "SENFA has a very broad range of established products across multiple industry sectors, including sign and display graphics, garment and protective clothing, hospitality and events and interior decoration. Until now, these sectors have had their own web site, which limited the impact of our overarching marketing message and our ability to meet all the needs of our customers. The new site provides a unique platform that delivers a true 360° view of our entire know-how and all we can do."
The SENFA website at www.senfa-coating.com offers an advanced design and navigation experience for visitors. It has a clean, modern font and a focus on a simple and intuitive navigation experience with a visual hierarchy of information that is beautifully illustrated throughout. The site is adapted and optimised for all platforms, including computer, smartphone and tablet. "This is a website that is truly made with our customers at the forefront," says Eric Gerbault. "We have included a product finder to make it easier to quickly identify the right substrates for specific applications and to ensure customers can easily find all the information they need."
He continues, "Content is critical for any web site and on SENFA's new site we want to share with our customers and partners as much information as possible on all our products and services, as well as enabling access to our expert knowledge base. We have included our entire range with comprehensive product pages and detailed application images. We also provide details of our specific product and application expertise as well as our custom-made and bespoke solutions. The feel and ambience of the site is focused on people - our people and our customers - because while we are an industrial company it is people that have the expertise to develop, adapt and implement our products."
Iconic New Graphic Identity
As well as the new web site, SENFA has unveiled a new graphic identity that includes an iconic logo that draws inspiration from the past. Sandrine Hornecker, Site Director & Deputy Managing Director of SENFA, explains, "Our new logo is a reflection of the knowledge, experience and reputation that has endured for many years and fulfilled a unanimous desire within SENFA to recall our origins. We wanted to combine the iconic look of our logo with modern graphics and holographic colours to illustrate our core business know-how and innovation in developing solutions that meet the needs of our customers."
Sandrine Hornecker concludes, "We believe we have created the look and feel of a highly innovative and creative organisation with firm and deeply established industry roots. Together with the new web site, I believe we now have everything in place to meet our sales and marketing objectives and we look forward to developing this further through positive and successful customer and partner relationships."
The new web site at www.senfa-coating.com has launched today. A French language version and members' area for direct downloads of product data information will be launched very soon.