The convergence of display graphics with the conventional digital print sector brings new player to the market


Reprographic Technology International (RTI), a leading alternative supplier of OEM and OEM-compatible spares and consumables to both the Digital Production Print and Wide Format Plan Print marketplaces, announces its entry into the Display Graphics arena.

Combined with projected year-on-year growth in the Display Graphics sector, the company has also recognised that the traditionally disparate markets of “repro” and “signage” are coming together, creating an opportunity for RTI to bring its 20+ years experience to Display Graphics customers.

RTI will stock a full range of its “ColorMatched” brand, high quality, inks and media for aqueous, solvent and UV-curable digital printers.  As an ISO 9001-2008 registered company, RTI will bring to sign and display customers the level of service and support that has traditionally been demanded by production print customers.

Erik Norman, VP of sales and marketing, says, “We have observed the trend for our conventional reprographic customers to move more and more into display graphics as volumes in the reprographic market fall, and profits are eroded.   A strong indication of this is that, for the first time ever, the 2011 ISA (International Sign Association) show is to be combined with the IRgA (International Reprographics Association) show in Las Vegas.

Combining our current business in the Digital Production and Wide Format sectors with our entry into the supply of consumables and media for Display Graphics customers means that RTI is one of the first global suppliers across these sectors.  I can’t think of another single entity doing this, and it enables us to provide a one-stop shopping experience for customers participating in all three sectors.  We are piloting our Display Graphics business in Europe from our UK office, and will then roll this out across the organisation.

We will continue to trade on our strengths in building strong, long-term, relationships with our customers and with the world’s best manufacturers of media and supplies, and we intend to bring our goods and services to every digital print discipline.”