UFABRIK,the global leader in high-performance digital textiles, has appointed Lambda Group as a distributor for Poland, strengthening its presence in one of Central Europe’s most dynamic wide format markets.
For over a decade, Lambda Group has been a leading supplier of professional print solutions to the Polish visual communications and wide format display market. The company supports print service providers (PSPs) across signage, exhibition, retail, and interiors with high performance materials, colour management expertise, and comprehensive technical support.
This partnership comes at a time when the market is rapidly shifting towards more sustainable, recyclable alternatives to traditional display materials. Across Poland, demand is growing for premium textile substrates that combine environmental responsibility with excellent print quality, reliable production performance, and easier finishing.
“Poland is a key growth market for textile-based display, and we wanted a partner with deep technical knowledge, a strong commercial footprint, and genuine commitment to customer service,” said Monika Mourao, European Sales Director, UFABRIK. “Lambda Group’s track record in wide format, its understanding of colour management, and its consultative approach, make it an ideal distributor for UFABRIK. Its reputation in Poland gives us assured confidence that our textiles will be introduced, specified, and supported to the highest standards. It also has 10 locations across Poland, giving them an unmatched logistics network for fast order fulfilment.”
Prior to partnering with UFABRIK, Lambda Group identified a clear need amongst its customer base for more advanced textile materials, offering consistent performance, easier handling, and a strong sustainability profile. UFABRIK’s portfolio of polyester-based fabrics, designed for all major digital print technologies, absolutely meets these requirements enabling PSPs to transition from historic display materials.
“Our collaboration with Lambda offers significant additional value to customers. It will help Polish PSPs move into higher-value, more sustainable applications, underpinned with a combination of material colour profiling, and technical support. Lambda’s market position and its long-standing relationships makes it perfectly placed to guide customers through that transition,” added Monika.
Rising demand positions UFABRIK for growth in Poland market
Lambda Group had already seen strong demand for UFABRIK’s product range. Its combination of high-performance print, material stability, and superb finishing has been particularly well received by customers producing backlit displays, tension frame graphics, and green retail campaigns.
“We chose UFABRIK because it delivers on every key expectation in today’s market – print quality, durability, and sustainability,” said Marcin Kowalski, Business Development Manager, Lambda Group. “The materials offer outstanding performance in printing and finishing, and our team as well as our customers, have been impressed with the colour vibrancy, reliable handling, and ease of use. We strongly believe UFABRIK will set a new benchmark for textile-based solutions in retail display, exhibition graphics, and soft signage.”
As demand for textile applications increases across Central and Eastern Europe, there is significant potential for UFABRIK to grow its market share in Poland. Lambda Group will work closely with UFABRIK to provide colour profiling, applications advice, and on-site support to ensure customers receive consistent repeatable results.
Marcin concluded, “UFABRIK represents the future of wide format display. We offer PSPs a range that combines sustainability, performance, and innovation. We have the right solutions at exactly the right time for this market.”
