YPS updates website to highlight variety of markets it serves

Yps Website Lfr

Your Print Specialists (YPS) has updated its website – www.yourprintspecialists.co.uk – to better reflect the company's capability to supply and assist printers in a variety of markets, including education, retail, and sign and display.

The website, which is fully responsive to meet the needs of users on the move, now makes it simple to identify and register interest in any product from YPS's broad portfolio. Leading on its wide-format digital ink-jet technologies from Mimaki, Epson and Canon, it nevertheless reflects the Newcastle-based supplier's on-going commitment to the crucial ancillary products for this market, as well as consumables for screen and litho production.

Particular to YPS's online refresh is the link between products and markets. "For YPS, it's never been about moving boxes; we identify the right equipment and offer continued support for the customer's precise need," observes Garry Brown, managing director. "Our new website sets out our stall in a clear and accessible manner by showcasing our heritage across a diversity of application areas."

Other significant additions to the site include an area showcasing customer stories, and a 'meet the team' page, focusing on YPS's belief that it's the people in wide-format who truly make the business. "We love to see the fruits of our customers' investments and their ongoing collaboration with YPS, and we're delighted that they're willing to let us tell their stories in conjunction with our own," adds Hazel George-Sowerby, finance director. "Our team is full of knowledge and experience, and we felt it appropriate to make more of that in alignment with our brand moving forward."

[Picture caption: YPS's new site has been revamped to showcase its heritage across a breadth of application areas.]