26 Jan 2021

Green Graphics leads the eco-friendly print evolution by example


In the long term, how sustainable is a business or industry based on eco-unfriendly products?

New Clarity Software user Green Graphics has certainly formulated its own opinion. It’s built an innovative company on eco products that sets an enviable benchmark for its sign and digital print competitors.

DEFRA Spells It Out

According to the Department for Environment, Food and Rural Affairs (DEFRA), the UK’s total carbon emissions for all consumed and imported products have increased by a massive 19% since 1990. DEFRA is urging businesses to reduce their impact on the environment by becoming eco-conscious in their design, materials use, packaging, delivery, marketing, disposal and reuse strategies.

Green Graphics Took Action

The Green Graphics’ business concept was a simple one: wherever possible use recycled, recyclable and reusable product materials to produce stunning large format print and display solutions. And then actually do it.

Using advanced technologies to create a sandwich of materials with a central eco core veneered by a thin, rudimentary layer, Green Graphics’ displays are as sturdy as any other. They suffer no loss of WOW! factor capability on creative design. They have not compromised their ability to complete jobs, and they are at no competitive disadvantage to deliver projects within the expected timescales demanded in this fast-paced digital print age.

But the environmental benefits are exceptional and the message to their customers is impressive, and in many cases unbeatable.

Are The Rest Of Us Doing Anything Green?

We all know how much effort we should be putting in to going green, but in reality the jury is out on whether we are actually implementing a strategy of significance. In business, it seems the decision to switch to a green model is hugely desirable for many companies, particularly the corporates, but often falls at the penultimate hurdle.

Maybe it’s a concept just too far out of the comfort zone for business leaders and owners who need to know their forecasts are as good as guaranteed at this difficult economic time. But try washing that excuse with Green Graphics, who has embraced the profitable opportunities it presents and spearheaded its marketing strategy with it.

Crawley Council Goes Eco

Crawley Council is just one of many customers who has commissioned Green Graphics to produce eco-friendly signs and displays. Used to educate the public on how to reduce their carbon footprint, the poster-sized graphics were installed around the local park and exhibited how easy it is to adopt eco strategies within the community.

But It’s Not Just Products That Make A Successful Business

With a product range in place that industry rivals could only wish for, it was essential for Green Graphics to complement its eco USP with excellent customer service.

Finding a software solution to support their growth was at the top of their list to complete their compelling sales proposition, and Clarity Professional was selected as the right MIS system to manage and drive their business processes.

“Clarity Professional was the most complete all-in-one solution we found,” Business Development Manager Ashley Moscrop explains. “It gives us the ability to cost and quote complex jobs in a matter of minutes, and produce precise reports on our completed projects to analyse profit margins and customer service levels.”

“Since installing Clarity, all our internal and external communications have improved and our planning for stock and labour resources is significantly more accurate” Ashley concludes.

Who’s Going Eco Next?

One thing is for sure, Green Graphics has proven that eco-commerce is achievable through commitment, persistence and determination. Is it really that difficult to achieve? Incorporating a green strategy will give you a powerful USP that no-one can argue against, or take away from you.

And don’t forget, your story will look great on anyone’s website, magazine front cover, billboard, networking site…


Sepiax Ink Technology sets a new environmental standard for digital ink – is the writing on the wall for solvent ink?

Sepiax Ink Website

Sepiax has succeeded in leveraging its leadership position in the water based resin inks to provide a new standard in the market.

A new regulation, with worldwide validity, affects the identification and safety statements for inks – making life more difficult for those inks containing harmful substances.

The 1st December 2010 saw the transitional period ended and the Global Harmonised System of Classification and Labelling of Chemicals (GHS) of the United Nations come into effect authoritatively. This affects the identification of the harmful substances on all packaging and in the classification within material safety data sheets (MSDS).

Sepiax has taken this opportunity to provide an upgrade for the popular Aquares print-to-anything ink. Already initiated as an environmentally-friendly product, this new regulation has provided an incentive to eliminate all traces of harmful co-solvents and to substitute entirely “green” alternatives.

"We were very  happy to cope with this challenge, as our core values focus on the provision of truly “green” products" says Karl Ebner, marketing & sales director, Sepiax.

“We were prepared for the implementation of GHS and we were able to give the sales release date for the new Aquares by autumn of last year. This upgrade is completely compatible to the previous formula and can be filled without more ado into already working units.”

“It is a significant point to note, that this now means that MSDS sheets for our inks are not really necessary, as all ingredients are truly free of requirements for safety marking.”

Aquares ink started life as one of the most environmental-friendly ink in the market and we are proud to lead the way in escaping the, sadly, all-too-common practice of "greenwashing"**in the ink segment."

*The 10th edition of the Concise Oxford English Dictionary defined greenwash as ‘disinformation disseminated by an organisation so as to present an environmentally responsible public image’
See also: http://en.wikipedia.org/wiki/Greenwashing

BioMedia and Epson combine knowledge for greener print


Production print with business-winning environmental credentials is the result of the newly launched partnership between BioMedia and Epson.

In a joint first, the two companies have announced their intention to work closely together to provide printers with a sustainable print solution.

Biodegradable within 5 years and recyclable, BioMedia provides a durable alternative to plastic based and non-recyclable outdoor substrates. When combined with Epson’s environmentally conscious UltraChrome, K3, HDR or even GS inks, the result is a fully environmentally-friendly production process.

The announcement follows 18 months of close co-operation to develop and profile the BioMedia range manufactured and distributed by G3S group.

BioMedia is compatible with the Epson Stylus Pro GS 6000, both coated and uncoated, while a water based coating has been developed for aqueous Stylus Pro printers. The range includes:

  • 200 micron - ideal to replace laminated posters
  • 350 micron - ideal for pop up roller banners and shelf edges
  • 500 micron - ideal for pop up systems
  • 750 micron - idea for flexible signage
  • Bio Banner - replaces pvc banners

Mark Sanderson, sales director for BioMedia says: “We have built up a solid working relationship with Epson and are delighted the rigorously tested range is now available to users worldwide. The varied portfolio ensures there is a substrate for every need, enabling specifiers - confident of consistent results - to pick BioMedia for a broad spectrum of campaign demands.”

Aurora adds to Weaves Of Green product line


Aurora Specialty Textiles Group Inc. has announced the addition of Encore FR to its Weaves of Green line of 100 percent recycled polyester fabrics. Made from post-consumer plastic drink bottles, Encore FR is the most substantive fabric in the Weaves Of Green collection. Encore FR is constructed of spun yarns which give it the drape and hand of a natural fiber fabric but with a rugged texture and the durability of polyester. Encore FR is treated to meet the NFPA 701 small scale flammability standard for indoor use but is also durable enough for short term outdoor use. Encore FR is compatible with sublimation transfer and UV cure printing and is currently available in 100 yard rolls, 58 inches wide. Possible applications include but are not limited to office and home décor, custom upholstery, window graphics, retail POP and indoor/outdoor sign and banner. Printed hand samples and sample rolls are available.

"Giving our customers more options when it comes to environmentally friendly products is what we are all about," said Mike Richardson, director of sales/marketing – Print Media.

INX Digital focus on sustainable solutions at VISCOM


Inx Edx Eco Ink

Green is usually not considered an autumn colour but it is this month.  INX Digital International will have a full array of green, sustainable products, including the European launch of its Triangle brand EDX ECO inks for Roland printers with Epson DX4 print head technology, when Visual Communication Italia 2010 (VISCOM) is held October 21-23 at Fiera Milano Strada del Sempione in Milan.

In addition to the EDX inks, INX Digital (Pad 3, Stand M11/N20) will also feature the new Triangle DTX Textile inks and Triangle Eco Bulk ink delivery system. Both are new dimensions to INX Digital's Green product roster.

"We are extremely proud to have three outstanding sustainable products at VISCOM this year, " said Paolo Capano, Director of INX Digital Italy.  "INX Digital has a multi-year plan in place to develop more sustainable and environmental friendly products, and these three represent those efforts across the board. We believe the timing is perfect for the EDX inks, and the DTX textile inks are solid proof of our commitment to water-based technology.  Not only is Eco Bulk a key element of INX Digital's Green recycling program, but it's also constructed of recycled cardboard packaging."

EDX is a new line of ECO solvent inks.  Their introduction at VISCOM also marks the first time INX Digital's Triangle brand will offer a colour and chemically compatible ECO product for the alternative market.  With dual compatibility, users can perform cartridge-by-cartridge changeover without wasting ink.  New colour profiles are not required in order to obtain the same colour as OEM inks when printing.  Fast drying with low odour, EDX is HAPS- and TAPS-free and provides a significant cost savings option when compared to OEM ECO inks.

The Triangle DTX Textile inks have been a huge success for INX Digital's Aftermarket ink channel since being introduced four months ago at FESPA in Munich, Germany.  Designed for use on direct printing with synthetic fabrics with Epson print heads, they deliver optimal quality and a wide colour gamut while displaying fast drying characteristics on polyesters with minimum 60 percent blends.  DTX also has optimal ink fluidity and excellent image definition and fastness properties.

Eco Bulk is a new type of ink delivery system that is easy to use.  It is comprised of one box of 100 percent recycled material instead of five, 440 ml cartridges.  The ink is housed within a foil bag and once emptied, the bag is disposed of and replaced – a much more sustainable approach compared to plastic.  The foil bag can contain up to two litres of ink, which is double the current industry standard of one litre packaging and results in less waste. However, 440 ml cartridges will remain available for customers using less ink.  An extensive test programme indicated that more volume allows for greater consistency of the product being delivered through the network.


GTMS Unveils New Simple and Sustainable Eco-Hoarding


Gtms Visionply

A leading event production company is transforming the face of hoardings this autumn thanks to the launch of an innovative and eco-friendly product.

GTMS’ new Visionply hoarding is created especially for retail, advertising, leisure, construction, theme parks and signage industries, and offers a wealth of benefits.

Visionply is 100% recyclable, fully weatherproof and can be used in both permanent and temporary installations. And, as a key time and cost-saving advantage, GTMS’ revolutionary new product cuts out two of the processes required with other hoarding products.

Dominik Short, GTMS’ Director said, “Visionply is an exciting addition to our product and services portfolio and we are delighted that this cutting edge hoarding will be of benefit to so many industries.”

The new printable plywood panels are available in various thicknesses and sizes. The Hampshire firm has just completed an installation of 200m2 of Visionply at the first ever Goodwood Vintage Festival that took place in August.

“Visionply is extremely versatile whilst offering real choice and massive cost savings for our clients. It’s not only practical but can be used as an eye-catching feature thanks to the fantastic print quality,” added Dominik.