24 Jun 2018

Heidelberg confirmed as associate member of Verdigris research initiative

Verdigris Logo

Heidelberg Druckmaschinen AG has become an associate member of Verdigris, the not-for-profit research initiative which works with the global graphic arts community - printers, manufacturers, print buyers and publishers - to evaluate the carbon footprints of different media.  Heidelberg joins a number of other leading manufacturers which are backing Verdigris, including Agfa, EFI, HP, Ricoh and Xeikon, as well as the drupa , FESPA and EcoPrint Europe exhibitions.

Explaining Heidelberg’s decision, Harald Woerner, the company’s Product Manager, Environment and Sustainability, praises Verdigris’s “precise and efficient communication” of the respective environmental impacts of different communications media.  “At Heidelberg we regard sustainability as a long-term balance between environmental protection, business goals and social responsibility.  We invest heavily to eliminate or minimise negative impacts throughout the life cycle of our products, from manufacture through use by customers to final recycling or disposal, and we look forward to sharing our expertise with Verdigris and our fellow project supporters.  Verdigris deserves credit for its efforts so far to create and maintain a valuable cooperative effort by the graphic arts industry to discover and present the facts about print’s sustainability.”

“Making the case for Verdigris to the global leader in press technology is a major achievement for us,” says Verdigris founder Laurel Brunner.  “Anyone who visited Heidelberg’s exhibit at drupa earlier this year witnessed how seriously the company takes sustainability.  As well as the entire stand being carbon-neutral, Heidelberg showed a number of innovations such as in-press energy efficiency monitoring and heat recovery during drying.  We were also impressed by the launch of consultancy services to help Heidelberg customers improve and reduce their energy consumption.  Heidelberg’s participation is great news for Verdigris.”

Since its launch at drupa in 2008 Verdigris has mobilised the resources of its supporters to educate producers and consumers of print about its environmental impact, helping to raise print’s profile as a competitive communications medium that is also sustainable and has a low carbon impact.  Verdigris achieves this by providing a global network of graphic arts industry publishers with free research and content — independently managed by specialists in print technology — that explores and analyses the issues facing publishers and printers and helps them manage their carbon footprints while continuing to run profitable businesses.  Verdigris is also a major contributor to the development of ISO 16759, the standard for measuring the carbon footprint of print media products.

For more information on Verdigris, please visit www.verdigrisproject.com.

SGP launches 'Take Action' campaign to promote sustainability

Sgp

Sustainable Green Printing Partnership (SGP) has launched a new outreach campaign -"Take Action" - to encourage members of the graphic communications industry to take action by getting involved with SGP and reaping the benefits of Certification and sustainability.

The "Take Action" campaign is represented by a graphic element designed by Refractor Group, a division of SGP Certified printer Image Options. Thomas Mattingly, Creative Director for Refractor Group comments, "I was very interested and excited to provide our creative team's efforts in the develop of branding design for the 'Take Action' campaign. Sustainability and eco-friendly manufacturing is the future of our planet, and we are passionate about design and sustainability. We are very excited that our design was selected by SGP for this campaign."

The "Take Action" campaign has several goals to achieve by early Q1 2013. These include: 1) raising the number of SGP Certified applicants; 2) increasing the number of print buyers that preference SGP Certified printers; 3) increasing the number of suppliers that sponsor SGP; and 4) significantly raising the number of organisations and individuals on SGP's mailing list. The "Take Action" campaign will involve outreach via email, social networking, print, and traditional one-to-one phone calls with its target audience. 

"SGP Certification does more than just help companies become good stewards for the environment; it significantly improves a business's value and its bottom line," comments Heidi Thompson, SGP's "Take Action" campaign leader. "Our goal is to put SGP in the forefront of everyday business, making it easy for everyone to benefit from all that it has to offer."

How to Take Action


Print Facilities can demonstrate their commitment to sustainability by becoming SGP Certified. SGP's publicly vetted set of criteria and third-party certification provides a strong return on investment by identifying operational improvements and waste reductions. SGP Certification also helps print facilities to meet the ever-growing supply chain requirements.

Suppliers can show their support for environmental responsibility by becoming a Platinum, Gold, or Silver Patron of SGP. By becoming an SGP Patron, suppliers support SGP's mission of encouraging and promoting participation in the movement to increase the social responsibility of the graphic communications supply network through sustainable green practices.

Print buyers can recommend and develop a formal procurement policy that preferences SGP Certified print facilities. SGP Certified print facilities make sustainability claims for printed products credible and transparent. Preferencing SGP Certified facilities publicly demonstrates company's ongoing commitment to sustainability, which will resonate with customers, clients, employees, and stakeholders.

For more information about the Take Action campaign, please contact Heidi Thompson at This email address is being protected from spambots. You need JavaScript enabled to view it.

Ricoh recognised for its sustainable business activities

Ricoh Eco Billboard

Ricoh has been recognised as a pioneer of sustainable business in Deloitte’s Towards Zero Impact Growth: Strategies of leading companies in 10 industries report.

The world-leading consultancy firm’s report on the outcomes of its first-ever Zero Impact Growth Monitor (ZIG-M) identified Ricoh as being among an elite group of six top global brands to have already reached the “ecosystem” level of sustainable business. Puma, Nike, Nestlé, Unilever and Natura make up the remainder of this group, which was praised for embedding policies into a long-term strategic vision, in an effort to minimise their negative environmental and societal impacts. “Ecosystem” sits one level below the ZIG-M’s top assessment level, “Economy”; 65 companies were assessed in total.

Stephen Palmer, Production Print Director, Ricoh UK said, “It is very pleasing to see Ricoh recognised for its hard work in building towards a sustainable future for its business. Sustainability is a deeply ingrained part of Ricoh’s corporate culture, evidenced by the setting of ambitious long-term targets stretching all the way to 2050 - a world-first in business.

“Sustainability is the responsibility of us all. At the core of our own manufacturing and business activities, initiatives have been taken in the three core areas of energy conservation and prevention of global warming, resource conservation and recycling and pollution. And, for the benefit of production print customers, Ricoh’s Carbon Balanced Printing Programme allows clients to promote an even more sustainable printing service by becoming carbon neutral for every single job completed on a Ricoh production printing machine.”

By 2050, Ricoh Group has committed itself to reducing the total CO2 emissions from its products and services throughout their lifecycles; input of new resources and the use of chemical substances to one-eighth of the levels at 2000 through sustainable environmental management.

FESPA and Verdigris team up to strengthen Planet Friendly Printing

Planet Friendly Logo

FESPA and environmental research initiative Verdigris have confirmed a new working Partnership. Through their relationship, FESPA and Verdigris will share information, explore new trends and educate the FESPA global community about a range of issues surrounding environmental sustainability.

By working together they will inform FESPA visitors and exhibitors with valuable and informative content. This content, provided by Verdigris, will include weekly blogs and quarterly features which will be published within the Planet Friendly Printing area of www.fespa.com. Visitors and members of FESPA will benefit from independent advice from the Verdigris team of experts on how to embed sustainable printing techniques within their business.

"We are very excited to welcome our latest Verdigris member," says Verdigris founder Laurel Brunner. "We look forward to working with FESPA to support their already energetic efforts to raise environmental awareness in the wide format sector."

FESPA’s Head of Membership Services, Chris Smith, says, “Our new venture with Verdigris is another example of FESPA’s commitment to supporting the global print community in becoming more sustainable. This is a key issue that we have championed within our global community since 2004 by encouraging printers to embrace more planet friendly printing practices.

The support that we will have from Verdigris will be invaluable in helping FESPA to continue to provide our National Associations and their members with access to new ideas, guidance and in-depth knowledge across all areas of sustainability.”

FESPA’s Planet Friendly Printing initiatives are part of its ongoing Profit for Purpose programme which reinvests surplus revenues from FESPA exhibitions for the benefit of the global FESPA PSP community, through education, knowledge-sharing, research and networking initiatives.

Xerox joins Verdigris environmental research initiative as a Founder Member

Verdigris Logo

Xerox Corporation is the latest company to join Verdigris, the not-for-profit print environmental research initiative, as a Founder Member. Xerox joins Agfa, Canon, drupa, EcoPrint, EFI, Fespa, Fujifilm, HP, Pragati, Ricoh, Unity Publishing and Xeikon as Verdigris supporters.

Verdigris helps print buyers, printers and publishers evaluate the carbon footprint of print and electronic media, from the point of file creation via production to final distribution, use and disposal.  The goal is to raise awareness of print’s capabilities in reducing environmental impact through cooperative content development shared with an international network of trade publishers.

“At Xerox, sustainability is our way of doing business,” says Gina R. Testa, vice president, Graphic Communications Industry, Xerox.  “We have identified five key areas where we can make a positive impact across our worldwide value chain: energy reduction, preserving biodiversity, preserving clean air and water, preventing and managing waste, and ensuring health and safety.  In all these areas, Verdigris plays a role in dispelling myths about print’s impact by helping the print industry present a coordinated, well-argued and well-documented case for print as a medium of choice.”

Welcoming Xerox to the Verdigris project, founder Laurel Brunner says, “We’re delighted that Xerox is on board for several reasons.  The support of such a recognised brand validates and lends weight to what we are doing, while the financial support that our Founder Members provide ensures we can continue the work, as well as helping us develop new initiatives.”

Launched at drupa in 2008, Verdigris provides free research and content on a regular basis to a global network of 39 influential publications in 33 countries.  Participants in the project can use Verdigris content to educate their printing communities about print’s environmental impact, and to help raise print’s positive profile.  Verdigris content—which is independently managed by people who know and understand print technology— explores and analyses the issues facing publishers and printers to help them manage their carbon footprints, while continuing to conduct a profitable business.  Verdigris is also a major contributor to the development of ISO 16759, the standard for measuring the carbon footprint of print media products.

The Verdigris website provides a single point of reference, not only to access Verdigris data and information about other environmental developments, but also for links to other useful environmental websites. The Verdigris site also has a growing list of the world’s printers compliant to ISO 14001, the environmental management standard.

EcoPrint announced as latest associate member of Verdigris

Ecoprint Logo

EcoPrint has been announced as the latest associate member to support Verdigris, the environmental initiative from graphic arts research group Digital Dots.

Verdigris is a not-for-profit research initiative designed to help printers and their customers understand more about the environmental impact of print media.  The goal is to raise awareness of print’s positive environmental impact through cooperative content development shared with an international network of trade publishers.

With a focus on Retail, Interiors, POP/S, Packaging and Promotional Print, the content for EcoPrint Europe (Berlin, 26th and 27th September 2012) is designed to provide practical answers, guidance and solutions for any business from the world of print that wants to make a strategic investment in sustainability. Featuring practical and inspiring content that focuses on reducing waste, minimising cost and increasing profit, EcoPrint participants will benefit from connecting, discussing and discovering ideas and innovation for successful green print production.

Marcus Timson, director of EcoPrint organiser FM Brooks, says, “We fully support Verdigris’s focus on gathering and disseminating the facts about the environmental impact of specific media products, which is in line with EcoPrint’s position as a forum which will provide print professionals with a defined, practical guide to implementing and enhancing profitability through a sustainable approach to the print business.  Both Verdigris and EcoPrint share the belief that hard, empirical data is essential to achieving this.”

Welcoming EcoPrint Europe’s support, Verdigris founder Laurel Brunner says, “In important respects EcoPrint and Verdigris share the same philosophy about how to prove and promote print’s sustainable credentials, an issue that for the most part industry events have so far addressed in a haphazard fashion.  Too often sustainability has been a sideshow, but EcoPrint Europe puts it centre stage, where it belongs, and where print producers and print consumers can begin to really understand the issues and evaluate suppliers’ offerings.”

As an example what how EcoPrint differs from other events, she cites the EcoPrint Exhibitor Review Committee, which provides an independent review process for the products, services, applications and solutions at the exhibition, ensuring that exhibits are consistent with EcoPrint’s objectives of enhancing awareness of print’s sustainability, low carbon impact and competitiveness.

Launched at drupa in 2008, Verdigris’s aim is to investigate the environmental impact of print media, helping print buyers, printers and publishers evaluate the carbon footprint of different media.  Verdigris provides free research and content to a global network of industry publishers on a regular basis.  Participants in the project can use Verdigris content to educate their printing communities about print’s environmental impact, and to help raise print’s positive profile.  Verdigris content—which is independently managed by people who know and understand print technology— explores and analyses the issues facing publishers and printers to help them manage their carbon footprints, while continuing to conduct a profitable business.  Verdigris is also a major contributor to the development of ISO 16759, the standard for measuring the carbon footprint of print media products.

The Verdigris website provides a single point of reference, not only to access Verdigris data and information about other environmental developments, but also for links to other useful environmental websites. The Verdigris site also has a growing list of the world’s printers compliant to ISO 14001, the environmental management standard.

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