19 Jan 2021

The Print Academy Yorkshire achieves Carbon Balanced Publication Printer status

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Bradford-based The Print Academy Yorkshire Ltd has achieved Carbon Balanced Publication Printer status. Carbon Balanced Publication Printer is just one of the B1 litho and digital printing company’s green credentials; it is FSC accredited, has a comprehensive environmental policy in place and has been carbon balancing print jobs on behalf of its customers via PaperlinX’s Carbon Balanced Paper initiative, for a number of years.

In order to achieve the certification as a Carbon Balanced Publication Printer, The Print Academy calculated the carbon footprint for its business, which was verified by the Edinburgh Centre of Carbon Management (ECCM). The resultant carbon emissions are carbon balanced (offset) by ecological charity, the World Land Trust (WLT), by preserving endangered tropical forests that would otherwise be removed. To maintain the accreditation, The Print Academy will have its carbon footprint audited bi- annually by the ECCM.

The accreditation recognises excellence in environmental performance across the entire spectrum of a company’s operations and services and the use of Carbon Balanced Paper available exclusively from PaperlinX is a key part of the accreditation process.

A wide range of popular papers are available from PaperlinX as Carbon Balanced at no additional cost and other specialist media is offered on an opt-in basis, where customers can choose to pay a small additional cost. The Carbon Balanced Paper initiative means that the carbon emissions related to every aspect of the manufacture and use of paper are calculated so that an equivalent amount of carbon is either prevented from being released in the first place or mitigated in the atmosphere. This balancing is facilitated by the World Land Trust which ensures that carbon impacts are offset in the most effective way.

“A Carbon Balanced Publication Printer is one of the highest statements of environmental integrity and credibility for both the end user and those who provide paper-based communications,” says Managing Director Justin McFarlin.  “We provide print for a number of charities and we’ve won new business because we can offer them the opportunity to directly reduce the carbon impacts of their marketing communications and meet their carbon reduction objectives; simply through their choice of paper.”

He adds, “Now with Carbon Balanced Publication Printer Status, we’ve got a real competitive edge. We’re one of just 16 accredited UK companies and within our geographical reach we are the only B1 printer.  This accreditation demonstrates our commitment to supporting our customers in their own green and CSR policies and will help us to proactively approach and service new markets. It’s a compelling case - every printed piece produced on Carbon Balanced Paper carries a unique World Land Trust logo confirming that it is carbon balanced - and this highly visible seal of approval confirms both our and our customers’ commitment to reducing environmental impact.”

Two Sides initiative launched in Brazil

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Created in the UK in 2012, Two Sides is the most important global campaign for promoting the sustainability of print and paper. Already present in major European countries in addition to the United States, Australia and South Africa, this campaign now comes to Brazil. “By joining this campaign, we take part in the most successful global initiative for promoting the sustainability of printed communications. We will work resolutely in order to show that we carry out an activity which is essential to people's lives and to the proper functioning of society. Not to mention how important our productive chain is in the generation of jobs, incomes, technologies and other added values”, declares Fabio Arruda Mortara, President of the Brazilian Graphic Industry Association (Abigraf) and the São Paulo State Printing Industry Union (Sindigraf-SP).

Organised by Sindigraf-SP, the launch was attended by the Director of Two Sides UK, Martyn Eustace. “To have Brazil join the Two Sides network is fantastic news. In 2013 alone, Brazil produced 15 million tons of pulp and 10.4 million tons of paper. It is now one of the world’s fast growing economies and with ambitious new pulp and paper projects planned and in production, Brazil is fast becoming a global leader in forest products. It’s exciting to be able to add the fantastic sustainability story of this country to the facts which Two Sides communicates about the paper and print industries worldwide” says Eustace.

The signing of the Protocol of Intent took place at the FIESP (São Paulo State Industries Federation) headquarters, in São Paulo, where the protocol was also signed by 42 associations which represent the various segments of the industry. In total, these associations represent over 80,000 companies generating 615,000 direct jobs and with a turnover of approximately 40 billion USD. The National Newspaper Association (ANJ), the National Magazine Editors Association (ANER), the Brazilian Association of Companies with Rotating Offset (ABRO) are some of the entities backing up this initiative.

In order to engage in an illuminating dialog with society and raise the awareness of opinion leaders, public authorities, educators, suppliers and consumers of printed products, Two Sides is preparing several actions. The first action is the publication and distribution of the booklet “Print and Paper – Myths and Facts”, with scientific contents backing up the sustainable aspect of the print industry. In May, the campaign website will be launched. Advertisements will also be launched for various audiences. “As the campaign progresses, the adverts will be customized and adjusted to the Brazilian reality”, says Mortara. Another action will the fight directed at specific public/private messages and initiatives which mistakenly associate printed communications with a lack of sustainability.

For people who find it unusual that a campaign praising print will be developed on-line and broadcast on the radio and on TV, Mortara explains that there is no contradiction and that aggressive competition between printed and electronic communication must be fought against. “The growing number of media channels favors the propagation of knowledge and information for all and the more the population becomes educated, the more the people will access the Internet and consume newspapers, magazines and books. In this changing media landscape, Print will not be annihilated by electronic media, rather it will remain, we believe, a vital and preferred means of communication”, advocates the President of ABIGRAF.

This is backed up by Pesquisa Brasileira de Mídia 2014, a survey released in February by the Federal Government's Social Communication Department, which shows that the use of newspapers, magazines and the Internet - all three of them! - increases in accordance with the income and education level. “Two Sides reinforces the notion that the printed media is and will continue to be attractive, practical and sustainable, in addition to being supremely reliable.

Orbus announces partnership with environmental not-for-profit Repurpose America

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Orbus Exhibit & Display Group has announced a partnership with environmental not-for-profit Repurpose America. The partnership not only allows the company to further its own environmental protection efforts but also supports and encourages local recycling and repurposing of waste materials.

Orbus has been certified under ISO 14001:2004 since March of 2010, upholding a strong dedication to minimising harmful effects on the environment, protecting the environment, and achieving a continual improvement of environmental performance.

Recently, Orbus’ environmental preservation efforts via its Las Vegas facility, operated by Aaron Kozar, have branched into a partnership with local, like-minded not-for-profit organisation Repurpose America.  Headed by Zachary Delbex, the Las Vegas-based organisation aims specifically to reduce waste created by tradeshow exhibits and displays.

To date, the partnership has produced several repurposed items such as badge holders, masks, tote bags and iPad holders, all created from scrap vinyl and other materials used in the production process.  The collaboration furthers Orbus’ dedication to preserving the environment, and also serves as a means of supporting one of the communities the company is located in. Orbus is pleased with the results of the partnership effort thus far, and looks forward to what the future will bring.

Two Sides campaign extends into South Africa

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In cooperation with Printing SA (The Printing Industries Federation of South Africa), the Two Sides campaign will soon be launching in South Africa.

“To have South Africa join the Two Sides network is fantastic news”, says Martyn Eustace, Director of Two Sides. “South Africa is the home to international companies like Sappi and Mondi and is the leading economy in Africa with important paper manufacturing and printing industries. The issues which Two Sides faces globally are highly relevant to South Africa and I look forward to working with an enthusiastic team to ensure that the environmental sustainability of our industry is communicated to the business users and consumers who are often subjected to incorrect and misleading information”.

Pulp, paper, print and packaging is a significant contributor to the South African economy with an annual turnover in excess of 65 billion Rand (€5 billion). The industry employs over 50 000 people in 3000 enterprises across the value chain from forestry all the way to print and paper based distribution. Suppliers to the industry of equipment, chemicals, print consumables and raw materials are also included in this number.

In recent years Two Sides has expanded its activities from Europe to the United States and Australia. Other countries are expected to join. Multi-county websites and newsletters hold and distribute information about the sustainability of print and paper and the organisation produces a fully sourced and detailed booklet on the Myths and Facts of the industry. Two Sides also engages with anti-print and paper messages which imply that print media may not be an environmental way to communicate and has had great success in changing the marketing messages of many well known corporate organisations.

Deon Joubert, Past President of Printing SA, will be heading Two Sides South Africa, and comments, “Printers and their associates have been maligned for many years, yet we don’t attack other forms of media. Through Two Sides, we have a golden opportunity to defend the paper-based community and provide valid arguments for the prolonged success of our industry.”

Patrick Lacy, CEO of Printing SA, adds, “A campaign blueprint is almost complete. As a non-profit organisation, we’ll be relying on members and media partners to support our efforts to elevate the value of this important issue.”

DuPont Tyvek Provides Big Brands with Sustainable Signage Options

Recycle Tyvek Kit

Historically, retailers’ obsolete visual merchandising signage has just been thrown into the landfill. But thanks to DuPont’s LifeCycle Based Solutions program, retailers can recycle entire Tyvek and Vivia displays with ease, enhancing the materials’ appeal to sustainability-minded big brands and their supply chain printing partners.

“The DuPont LifeCycle Based Solutions for Tyvek is part of our ongoing initiative to offer sustainable material options, which meet our corporate responsibility goals. It also aligns with the tenets of the Sustainable Green Printing Partnership (SGP), a certification body that DuPont has actively supported since its inception in 2008,” comments Annette Kim, North America Marketing Manager for Tyvek at DuPont Protection Technologies. SGP Certification requires that printing facilities undergo a thorough audit of their operations in order to satisfy its criteria for sustainability. “We support SGP Certified facilities by favoring them in our print procurement practice,” states Kim. “We are also proud to support their sustainability journey by developing innovative products to their use and to advocate to their clients.”

One SGP Certified print facility in particular, Portland-based Infinity Images, has received positive client feedback as a result of the recycling options of the Tyvek Vivia product line. Infinity Images constantly seeks ways to enrich its solutions to clients while embracing a sustainability-driven business model. Tyvek Vivia allows Infinity Images to accomplish just that for some of the world’s most recognizable brands, including adidas.

“Tyvek Vivia is an awesome product for window campaigns when we need two sided banners or when a customer is looking for something that is recyclable,” states Jason Mockley, Senior Project Manager, Infinity Images. “The clients are happy with the print quality of the banners and are excited to address waste concerns by using the Tyvek mailback program to extend the life of the banner material when the campaign ends, instead of just throwing them away. It’s a good, win-win product that is easier to sell because of that story,” notes Mockley.

By sourcing sustainable substrates and print manufacturing processes from an SGP Certified print facility like Infinity Images, adidas is realising its supply chain goals as part of its Environmental Strategy 2015. As a result, the sporting goods giant is reducing its carbon footprint while advancing its sustainability leadership.

“In addition to being a strong and versatile material, Tyvek Vivia has been designed with sustainability in mind. It’s PVC-free, which is of utmost importance to SGP Certified printers,” notes Kim. “It doesn’t contain any phthalates, binders, heavy metals, or compounds that are found on lists of toxic chemicals.” DuPont’s Tyvek is used as wide format material across the country; the high-density polyethylene is a popular choice for banners and signs due to its durability and lightweight strength, requiring less material than vinyl to accomplish the same task.

To complete the lifecycle of the Tyvek products, DuPont partnered with Waste Management to create a convenient recycling kit and program. Waste Management recycles the banners and reprocesses them into resin, which is then repurposed for a variety of uses.

Waste Management also gathers valuable data pertaining to the Tyvek recycling program by scanning a barcode on the recycling kit envelope. The material owner can then receive a certificate that details how much Tyvek® is recycled. “The recycled material tracking is a unique feature of the program and is valuable to SGP Certified printers. It provides documentation of their sustainability best practices and helps monitor their continuous improvement progress, which can easily be incorporated into their annual reports,” Kim notes.

Print facilities and their clients using Tyvek can sign up for the program at recycletyvek.wm.com to receive a recycling kit. The standard kit includes an expandable Tyvek envelope capable of holding 250 square feet of Tyvek material. Custom recycling kits are available upon request.

Mondi joins Verdigris environmental initiative

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Mondi, the paper and packaging manufacturer, has become the latest company to join Verdigris, the environmental initiative from graphic arts research group Digital Dots. Mondi is the first representative of the paper industry to join the Verdigris project.

Verdigris helps all parts of the print chain evaluate the carbon footprint of print and electronic media, from the point of file creation via production to final distribution, use and disposal.  The project's goal is to raise awareness of print’s capabilities in reducing environmental impact, through cooperative content development shared with an international network of trade publishers.

"We are very pleased to have signed on as an Associate Member of the Verdigris Project,” says Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper. “Print does have a positive story to tell: Paper is a recyclable material that comes from a renewable resource. As a leading producer of office and professional printing papers, we are reliant on forests as the primary raw material for our products and we have a responsibility to maintain the healthy functioning of the forest ecosystems we own and manage. Sustainability is vital to Mondi’s business and our license to operate and we are happy to use the synergies between the paper and printing industries to tell this story."

Mondi's manufacturing process looks at the issue of carbon footprint from the ground up, starting with the development of a sustainable forestry programme. In 2012 Mondi Group sustainably managed around 2.1 million hectares of boreal forest in Komi Russia and 306,000 hectares of plantation forests in South Africa. Mondi Group planted some 31 million new trees.

The latest development from Mondi has been the Green Range of products. As of January 2012 all Mondi branded papers now meet the company's Green Range criteria. The Green Range consists entirely of FSC™ / PEFC™ certified paper from responsibly managed forests, totally chlorine-free paper or 100% recycled paper.

Welcoming Mondi’s support, Verdigris founder Laurel Brunner says,  “It is wonderful to have a paper company add its support to the Verdigris project. Mondi is one of the few paper companies which really appreciate what we are trying to achieve with the project. Mondi is certainly practicing what it preaches with its sustainable forestry programme and the development of its 'Green Range' of paper products.”