Medium-sized car or luxury limousine, old-timers or conventional passenger car - the car wrappers transform every vehicle into a unique gem. In this process, they confront even the greatest challenge. Nowadays films adorn motorbikes, aircrafts and even rockets. Often, the wrapping even consists of a single piece. As a result, even motorbikes can be wrapped without seams that might spoil their appearance. The range of possible patterns and colours is endless. For advertisers, this offers unlimited design possibilities.
At viscom 2009, practitioners will show how it's done. Highly qualified car wrappers will compete for the title of first "European Wrap Star". At the international trade fair for visual communication, four identical Hummer vehicles will be wrapped live at a special area in Hall 8a. The contest will be presented by MR Clipart, the SEW Wrap Akademie and the viscom organisers, Reed Exhibitions Deutschland GmbH.
Prizes with a total value of more than 200,000 euros to be won
The competition will begin on Thursday, 1 October, with the task of wrapping one door and one wing. In each of the eight 45-minute first-round matches, eight participants will start out. From each match, four of these will go on to the next round to be held in the morning of Friday, 2 October, when again eight participants will compete in four 45-minute matches. In the third round on Friday afternoon consisting of two matches, the car wrappers still remaining in the competition will then have to do an almost full wrap of one vehicle side within 60 minutes. Four from each match will reach the semi-finals to be held in the morning of Saturday, 3 October, when a complete vehicle side is to be wrapped. In the grand finale on Saturday afternoon, the four best participants will finally face each other over 90 minutes.
The happy winner will then hold the title of "European Wrap Star". Even merely reaching the finals is a very interesting prospect for all participants, however, as each of the four finalists will receive one of the four main prizes: ain Royal Sovereign Laminator worth more than € 7,000.00, a Rollsroller Flatbed Laminator 340/145 worth 13,900 euros, a Summa T140 Cutting Plotter & Opus-Cam & software worth 15,990 euros, or a Mimaki CJV 30-160 cut and print system plus software worth 22,800 euros.
In all, prizes with a total value of more than 200,000 euros can be won. But even those eliminated in the first round will not go away empty-handed: a "consolation package" with product vouchers from the major film manufacturers, a car wrapping seminar, software and a range of "wrapping tools" with a value of more than 2,000 euros is waiting for them. And the value of the prizes increases with each round.
"Catch the Hummer": Big tombola for spectators
Not just for the pros but also for spectators, there will be a large number of prizes to be won at viscom. Tickets will be available at the Systeam and Mutoh Europe N.V. stands. The first prize is a Mutoh ValueJet 1204 Eco Solvent printer worth 10,500 euros. Winners of the second prize can look forward to driving a Hummer H2 for one month, winners of the third to driving a Hummer H3 for a weekend. There will also be a large number of Ed Hardy products to be won. The tombola will take place on the viscom Saturday at the European Wrap Star stand C51 in Hall 8a.