Customised Design Forum at viscom in Düsseldorf: The multifaceted world of digital printing


Creations with a "character" of their own are getting ever more popular – in the private, public or commercial domain they offer a greater degree of individuality and variety. Thanks to digital printing procedures the possibilities are practically unlimited, since this is a process suitable for printing on all kinds of materials, be they wood, glass, stone or textile. In cooperation with the raumPROBE materials agency, FORTEAM Communication and Mutoh Deutschland the newly established Customised Design Forum at viscom offers everything related to the digitally printed world.

The “print design!” exhibition section and the “Customised Design meets Materials” special area showcase a large selection of application examples and the respective technologies. The supporting programme with the Customised Printing Workshop, the Textile Summit and “Lunch & Learn” as well as the “From pixel to product” presentations rounds off the offer. Target groups include specialists from the fields of architecture and decoration, (industrial) design, shop fitting and trade fair stand construction and from manufacturing sectors such as the furniture, textile, tile, wall design, plastics and fashion industries.

Exhibitors’ joint project: print design!
The centre piece of the Customised Design Forum is the “print design!” object section designed by various manufacturers of machinery and materials. On an area of some 100 sqm and with a great variety of exhibits, the participating companies give an impressive presentation of the options digital printing offers today. There will be a bar counter with a digital print design, as well as a three-dimensional circular textile structure suspended from the ceiling. Other exhibits demonstrating the limitless possibilities of this technology include seating furniture, a variety of floor coverings such as laminate and carpeting, tables, glass steles, display frames and stands. Lighting technology and digital signage solutions will also be showcased here. Among the companies that have already announced their participation in the Customised Design Forum are Consystec Gesellschaft für Produktentwicklung, Falk & Ross Group Europe, PONGS Textil, EGGER Retail Products, Sensient Imaging Technologes, PrimeX, Engel Oberflächenveredelung or 3A Composites and Mutoh Deutschland as one of the initiators.

"Customised Design meets Materials“

Exhibits made from textile materials or glass, material innovations and printing miracles will be shown at the “Customised Designs meets Materials” special exhibition in cooperation with the raumPROBE materials agency. Some 150 innovative materials and samples are on display. The exhibitors present their most innovative materials and examples of realisation in the areas of furniture, floor coverings and facades, walls and ceilings, textile and glass, as well as other material innovations, elements for the PoS and brand design.

“From pixel to product” presentation
There will also be another edition of the “From pixel to product” presentation which shows the digital workflow from digital image via image processing to the final product and the moving image. During the photo shoot, both photo motifs and moving images will be produced. Visitors will witness a live production in a professional photographer’s studio, followed by image processing, the preparation of the data for printing and finally printing on different exhibits including textiles, film, photo plates, paper or cups. The products will subsequently be presented at the fair, and video clips will be shown on several screens.

Lectures on the subject: Customised Printing Workshop, Textile Summit, Lunch & Learn

The digital printing segment will likewise include a series of lectures to complement the exhibition. Participants of the Customised Printing Workshop will have a full day on the topic of customised design. Speakers from the industry will give lectures on customising and finishing technologies, production processes and machine technology and present customised furnishing solutions and designs for shops and exhibitions. The exhibitors will also take part presenting up-to-date practical examples. For the first time, the Textile Summit will also be held at viscom. The topics here are trends and innovations in textile printing, modern materials, processing possibilities and printing technologies. A novelty at viscom düsseldorf 2011 is Lunch & Learn which takes place every day between 12.00 noon and 1.00 p.m. and combines lunch break and education. The “Lunch & Learn” area is located immediately adjacent to the Customised Design Forum, with its design produced with the help of digital printing techniques. Here exhibitors can sit down at the lunch table with up to eight people and present their topics, listen to the opinions of their customers and discuss ideas for new products. Customised printing will also feature among the topics here. Visitors have the opportunity to ask questions in this small circle, supply ideas and express their own wishes. Visitors can register via the online shop on

About viscom düsseldorf 2011
From classic advertising technology to digital printing to digital advertising media and PoS media – viscom düsseldorf brings the entire sector of visual communication together again in 2011. Since its beginnings as a meeting place for advertising technology and light advertising, viscom has developed into Europe’s largest trade fair for advertising communication and design. The Digital Signage World, the Individual Design Forum and the PoS World, all held as part of viscom, exemplify this development. In 2011 viscom, which alternates between Frankfurt and Düsseldorf, takes place in Düsseldorf from 13 to 15 October. Approximately 350 exhibitors and 11,000 trade visitors are expected.