FESPA Americas attracts strategic decision makers

Fespa Americas

Registration for FESPA Americas is underlining the strategic focus of delegates to the show and indicating that visitors are coming to Orlando to make key decisions and investments.

Attracting a host of senior decision makers, 55% of whom have final decision making power, FESPA Americas is indicative of market growth, with 40% business owners and a further 32% CEO’s, Directors and senior management. Survey data has also revealed that nearly 20% of pre-registered visitors intend to invest during the show, 35% in the six month period after the show and a further 12% in the year following the event.

FESPA’s Managing Director, Frazer Chesterman, comments “Our pre-registration statistics clearly demonstrate that exhibitors can be confident of achieving positive sales results at FESPA Americas. They are a confirmation that the market is ready to invest again, and that FESPA, alongside Graphics of the Americas, is the place to do so. The Americas are ready for a brand new, innovative event and the increase in registrations of 40% experienced by partner event Graphics of the Americas in comparison with last year, together with senior individuals declaring their intention to invest, proves this.”

FESPA Americas offers visitors an enhanced event experience with numerous on-floor features to attend throughout the show, differentiating it from other exhibitions within the market. The appeal of these added-value events, including the Global Business Forum, Wide Format Print Shop Live, Digital Textile Conference, Screen Masters Workshop and the Wrap Cup is high, with 50% of attendees stating their intention to attend one or more.

Visitors have also been attracted by the co-location of FESPA, Graphics of the Americas and The Solutions Event, powered by ISS. With each show specialising in a different market sector, delegates will have the opportunity to explore the latest graphic arts, wide format and apparel technologies under one roof.

Frazer concludes, “The co-location of FESPA Americas with Graphics of the Americas and ISS ensures that visitors maximise their exhibition experience. Each of these events is appealing in its own right, but positioned side-by-side the value of the shows are tripled. We’re pleased to see that FESPA’s unique event format is attracting visitors of this calibre.”