With 80% of floor space filled, the exhibition is already larger than the show in 2009, and the remaining floor space is expected to be occupied fast. As a result, visitors are guaranteed the biggest dedicated Digital show yet, with a clear concept, industry-leading exhibitors and a host of the innovative, added-value features now strongly associated with FESPA. With the addition of an extra day, FESPA Digital 2011 will increase its focus on the potential of digital wide format throughout the print value chain. Placing an increased emphasis on print’s role in the marketing mix, the fourth day programme will aim to educate brand owners and advertisers on the innovative ways in which wide-format digital print can play a role in their campaigns. “FESPA Digital 2011 will appeal to many types of visitor, not just established wide-format print service providers”, says Frazer Chesterman, Managing Director, FESPA. “Markets are converging and we’re seeing more commercial offset and digital printers expressing an interest in the ways that wide format can enhance their businesses. This is the show where printers and their customers can come together and see how to overcome obstacles and use print creatively to propel their businesses forward. We want FESPA Digital 2011 to be the springboard that will give visitors the optimism and confidence to take a leap forward in 2011.”
