This week, from 19 – 25 January 2015, the FESPA Print Inspiration Rally, is at imm exhibition in Cologne Germany.
Taking the form of an American school bus, featuring a fully printed interior, Print Inspiration Rally is an initiative to connect interior designers, architects and creative professionals with innovative examples of wide format print and to inspire them to see print as a creative and effective solution to many design briefs.
The project is funded through FESPA's Profit for Purpose programme to stimulate demand for print and to inform designers about the numerous and surprising ways print can be used in interior decoration.
Print Inspiration Rally will be at imm – the international interiors show – where it will be located outside the South Entrance. Visitors will have the opportunity to hop aboard for a visual and tactile experience, where they'll be given refreshments and a tour of the bus from a FESPA representative.
After its visit to imm, Print Inspiration Rally will travel to Ghent, Belgium for the interior design show, Intirio from 1 – 4 February 2015 where it will be located in hall 1.
Visitors to Print Inspiration Rally at imm and Intirio will be entered into a daily prize draw to win a VIP ticket to FESPA 2015 taking place in Cologne, from 18 – 22 May 2015. FESPA 2015 incorporates FESPA Fabric, European Sign Expo and the newly launched Printeriors showcase and conference event for the interior design community.
Print Inspiration Rally was launched in November 2014 at Printed Interior Decoration in Düsseldorf and will end its tour of European events at FESPA 2015, 18-22 May 2015, at Koelnmesse, Cologne.