InPrint 2014, which took place in Hannover 8-10 April, has signalled the successful establishment of a new industrial print marketplace with a unique profile of high quality visitors that exceeded exhibitor expectations.
A unique profile of visitors from the industrial print supply chain attended InPrint from a broad range of industries including: ceramics, textile, packaging, aeronautical, automotive, electronics, engineering, sports-wear, pharmaceutical and printing. Exhibitor testimonials confirm that the visitor quality exceeded expectations from all exhibitors whether they were showing industrial screen, 3D or inkjet printing technologies.
As well as a new and senior attendee profile, InPrint also beat its attendance target of 5,000 by the end of the second day. By the close of the show, it had amassed 6,995 individual visitors, a third of which attended for the full three days of the show.
InPrint 2014 also attracted production managers and directors from leading international manufacturing organisations including: ABB, Audi, AEG, Airbus, Bayer, Axel Springer, Bombardier, Bosch Rexroth, Continental, Daimler AG, Dow Chemical, Deutsche Bahn, Deutsche Postbank, Henkel, Hitachi, Hyundai, Kärcher, Mercedes Benz, Miele, Nike, P&G, Rolls Royce, Staedtler, Tetra Pack and Thyssen Krupp.
Frazer Chesterman, Co-Director of InPrint, comments, ‘We have come to market with an exciting and new event, at the perfect time. The success of the show confirms the value of our investment in time and resources in developing this show concept. We believe in developing highly focused events that deliver real value. Don’t be too surprised, if other print show organisers look enviously at what we have achieved and try to copy it. But we have done things very differently to succeed by launching InPrint with such success. According to independent show research, findings revealed that 100% of respondents believe that the industrial print sector is growing with 24% expecting growth to be 10% or more. 95% of respondents rate InPrint as a key platform for the future development of industrial print whilst 57.24% of visitors came from the manufacturing and printing industries with additional visitors attending from the world of IT, Research & Development, Technical Consultancy and Publishing.”
InPrint 2014 attracted visitors from 61 countries including Non-EU countries in North and South America, Asia and Australasia, with 62% of attendance from Germany. The top 10 leading attendee countries outside of Germany included: The Netherlands, Poland, Italy, UK, Austria, Belgium, Switzerland, France, Czech Republic and Denmark.
Exhibitor at the event, Mark Alexander from Xaar Industrial, comments, “Inkjet is transforming the manufacture of various products across many markets and the buzz at InPrint proves that this is the right event at the right time. The future is very exciting.”
Agfa’s Tim Cloots adds, “InPrint 2014 can be described as the right show at the right time. The interest from the industry has been exceeding our expectations with a very busy Agfa stand as a result. This is the kind of shows where you don’t mind having missed lunch.”
Xennia’s Tim Phillips says, ““We found the show most useful, with high quality leads from decision makers across a range of industries. This was exactly what we had hoped for from InPrint, and we feel our investment as a founding sponsor was well justified. We look forward to InPrint 2015!”
Mimaki’s Mike Horsten states, “Being an ambassador means that you have to believe in innovation. Industrial print is not only on the rise in the graphics industry, but also in many other vertical markets. The organisers of InPrint2014 have therefore picked their momentum perfectly to organise InPrint 2014. The Mimaki booth was buzzing with many new high quality vendors interested in the industrial print applications. The close proximity of Hannover Messe 2014 also enabled us to reach out to other markets and introduce them to the benefits print has to offer. InPrint 2014 has proven to be a new venture for the print industry, challenging the imagination of attendees and Mimaki is proud to have been its ambassador.”
Marcus Timson Co-Director InPrint, adds, “At InPrint 2014, the InPrint Development Group met to discuss dates and location for the next InPrint Show. It was widely agreed by both Ambassadors and Exhibitors that InPrint had exceeded expectations and that the next event would be best positioned within 18 months of the launch show. With this in mind, we confirm that InPrint 2015 will take place at Messe Munich, 10-12 November 2015 and will be co-located with Productronica, a major international trade show for electronic production.”
InPrint Co-Director, Frazer Chesterman concludes, “InPrint 2014 was not simply another print exhibition. Attendees came from sectors not normally represented at standard graphic or commercial print exhibitions. The show concept, marketing campaign and conference content as well as the large percentage of new product launches all resulted in a launch show that has broken new ground in print exhibitions.”
