Joost Verpoort brings his specialist sales skills to Hollanders and the Scandinavian market

Joost Verpoort Hollanders

Another highly experienced addition has been made to the sales team at Hollanders Printing Systems with the appointment of Joost Verpoort who joins the company in a consultancy role as a complement to his other business activities in the wide-format digital print sector. His initial remit is to build channel and direct relationships with companies in Scandinavia, a territory familiar to him as he already has had considerable expertise in that territory with all ink-jet technologies, including textile production.

Verpoort has successfully represented many major manufacturers in the wide-format sector, most recently developing new business for EFI VUTEk in Scandinavia. Prior to this he worked with Polytype’s UV-curable systems and Mtex’s digital textile printers, with previous experience as a sales manager with Agfa Graphics which included textile printing following the company’s acquisition of the portfolio from the former Gandinnovations. Earlier he was sales manager at Renker, now Sihl, and held a variety of positions at Océ Netherlands and the former Océ Arkwright.

“I have worked in the wide-format digital print market as a sales consultant for many years, and have always admired the technological expertise and production performance and quality of the textile machines from Hollanders,” states Verpoort. “As a result, I’m looking forward to the challenge of helping to build the brand as the transition to printing onto textiles is increasingly a growth segment. I’m happy to be joining the Hollanders team, and adding the company’s products to my portfolio of complementary printers and materials.”

“We are continuing to grow our distribution network as demand increases. The territories being adopted by Joost are familiar to him and show great potential for the digital textile printing sector,” adds Jacco Aartsen Tuijn, CEO of Hollanders Printing Systems. “As a consultant representing Hollanders in his product portfolio, his expertise and enthusiasm are greatly valued and will prove to be great assets for the company as we continue to grow.”

The expanding range of Hollanders Printing Systems digital textile printers includes the established ColorBooster XL 3.2m and the innovative ColorBooster DS double-sided machines. The ColorBooster 250 is a high quality entry-level 2.5m option, with the ColorBooster 250 Carpet Edition designed to handle heavy-weight flooring materials. The company’s digital textile printers are complemented by its ColorWash and ColorFix systems which enable users to increase their workflow efficiency.