Labelexpo Americas, organised by Tarsus Group, has won the prestigious “Marketing campaign of the year” award for the third time at the AEO (Association of Event Organisers) Excellence Awards ceremony, which was held last week at ExCel London. Labelexpo is the only exhibition to have won this award multiple times (previously in 2008 and 2010).
The campaign theme “Technology to the rescue!” was based on superhero imagery and the entire campaign was personalised and delivered across a variety of different media. Different superhero characters were created to represent different aspects of the label industry.
A panel of judges from across the event industry said that Labelexpo “once again raised the bar with unprecedented levels of innovation, delivering a campaign with unparalleled impact”. This was clearly reflected in the show’s results:
- 12,761 visitors from 80 countries (an increase of 5%)
- 25% increase in attendance from Latin America
- Even before the show had finished, over 83% of exhibition space had already been booked for Labelexpo Americas 2012.
In addition to the marketing award, Labelexpo was also recognised as finalists in the following categories: “Best tradeshow exhibition - over net 2,000m2” and “Organiser team of the year”.
Michael Hatton, Group Communications Manager, said “We are very proud to have won this award for the third time, especially being up against some of the biggest shows in the industry. The marketing and design team developed the entire concept in-house and came up with a creative way of presenting solutions for the issues facing label converters today. We are grateful for the strong support from visitors, exhibitors and the media in making the show such a success.”