Leading sustainability expert, Professor Dr Michael Braungart, confirmed as EcoPrint's keynote speaker

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Professor Dr Michael Braungart has been confirmed as keynote speaker at EcoPrint 2012.  He will deliver the event's opening address on 26th September 2012.

As one of the world's leaders in eco-efficiency and the co-author and founder of Cradle to Cradle, the organisers of EcoPrint are very pleased to have  Professor Dr Michael Braungart on board.  The Cradle to Cradle system enables a business to reduce waste and reuse resources whilst increasing efficiency and profit.

Frazer Chesterman, Director, EcoPrint Show, comments, "At EcoPrint 2012, the content, discussion and thinking surrounding sustainability in the print industry will be raised to another level. Professor Braungart's Cradle to Cradle book is widely regarded as the blueprint for eco-efficiency from design through to application. His confirmation as keynote speaker is a key milestone in the development for EcoPrint 2012 and an example of the high level of content that will be available to visitors. The Professor has worked with some of the best known businesses in the world and revolutionised their processes. Delegates will be able to connect and learn from him and other leading speakers and brands on the advantages of integrating an eco-strategy into their businesses."

The content programme for EcoPrint 2012 will feature other big name speakers, big name brands and experts in the field of print, media, marketing and sustainability to ensuring a first rate event that provides answers and ideas for sustainability for the print community.

For more information, please visit www.ecoprintshow.com

About Professor Dr. Michael Braungart

Professor Dr. Michael Braungart is a founder of EPEA Internationale Umweltforschung GmbH, Hamburg. He also is co-founder of McDonough Braungart Design Chemistry (MBDC) in Charlottesville, Virginia (USA) and Scientific Manager of Hamburger Umweltinstitut (HUI), the non-profit research centre, which edits the "Top 50 Study", a ranking of the environmental quality of companies of the chemical industry.

Braungart studied Chemistry and Process Engineering at Konstanz und Darmstadt Univerisities (Germany). During the 1980s, he was committed to the work of the environmental organisation Greenpeace and subsequently spearheaded the formation of the chemistry section of Greenpeace International. By the time he completed his PhD in Chemistry at the University of Hannover in 1985, he had assumed leadership of Greenpeace Chemistry. He founded EPEA in 1987.

Since then, he has been conducting research in the field of eco-effective products and processes that are conceived of in close loop systems and are not harmful for people and the environment. On the contrary, they are useful. As a consultant Braungart cooperates and conducts work for various organizations and corporations, from varying fields.

Since Autumn 2008, Braungart has held a chair position at the Dutch Research Institute for Transitions (DRIFT) at Erasmus University Rotterdam, combined with the TU Delft, for which a Cradle to Cradle®-chair was founded. Dr. Braungart has been a professor of Process Engineering at University of Lüneburg (Germany) since 1994. Moreover, in 2002 he accepted a visiting professorship at the Darden School of Business in Virginia, USA, lecturing on such topics as eco-efficiency and eco-effectiveness, Cradle-to-Cradle design and Intelligent Materials Pooling.

Prof. Michael Braungart received the Environmental Award of the German team for environmentally aware management (Bundesdeutschen Arbeitskreis für Umweltbewusstes Management e.V. - B.A.U.M.) in 1999 for his outstanding scientific achievements. He lectures at several international universities. His expertise can be found in numerous magazines all over Europe and the USA.

Braungart is co-author of the "Hanover Principles of Design: Design for Sustainability", which served as development guidelines for the World's Fair in Hannover, 2000. In 2002, he also co-authored Cradle to Cradle: Remaking the Way We Make Things with William McDonough.

Braungart contributes world-wide to scientific discussions questioning the negative consequences of consumer items produced in industry. Braungart is currently concentrating his efforts at MBDC and EPEA on successful co-operation with known companies on issues of materials assessment, waste and energy balance, life-cycle design, and design for disassembly. He is also active in designing new products, for instance his instrumental involvement in the creation of the compostable fabric line Climatex Lifecycle also with William McDonough.