FESPA is the world’s most important trade fair for digital and textile printing. “We further optimised our product range and are now even more focused on our customers’ demands and their needs. This is represented in all our innovations and products,” says Lars Woltermann, head of Corporate Marketing at Neschen. The clear customer focus will be noticeable on the exhibition stand where the extensive Neschen portfolio and the service offering can be experienced in a virtual 3D-reality.
Green alternatives for bespoke wall design
Neschen will launch its extended in-house-produced “Green Wall” wallpaper product range at the show. The PVC-free portfolio complies with the users’ demand for even more sustainable wallpapers.
“With our own range we offer our customers environmentally friendly products and we are responsible for the quality of our products from start to finish,” Woltermann says.
Bubble-free and crease-free adhesion with the original easy dot
In order to meet any challenge at the point of sale or at trade fairs Neschen again extends its easy dot range. The original easy dot versions “matt”, “clear” and the new product extensions “whiteout” and “transparent” are applied at many elements at the stand at FESPA in Amsterdam. They demonstrate on site the great variety of applications of this unique easy dot-family. The user can apply the film without any bubbles and creases with Neschen’s adhesive dot coating. Due to the air ducts easy dot can be repositioned at any time and removed from most surfaces without any residue. The films can be printed with solvent-based, UV-curable and latex inks.
New laminators “Made by Neschen”
At the Neschen stand the visitors will experience another world premiere with the new own-produced laminators. “In order to satisfy the customers’ demand for a fast and easy service prompted us to take production back in our own hands, parallel to the long-standing and successful sales of Seal Laminators,” Woltermann says. “We are recognised as the coating specialist in the market worldwide. Thus, it makes sense to also offer the suitable hardware.”
Application examples on the multimedia screen
Virtual 3D-realities at the Neschen stand are showing all products and services as they are used in everyday customer situations. “We see ourselves as a catalyst for our customers’ creativity,” Woltermann says. “We want the visitors to experience exactly this creativity at our stand.” On a multimedia screen Neschen shows the various possible applications, impressions and visual effects of the print media and protective films with the virtual realities of a car dealer, a loft and a library/museum in a particularly illustrative and realistic way. “With this realistic work environment we want to inspire and inform printers, advertising technicians and creative people,” Woltermann says. Popup windows provide detailed descriptions of the product properties.
