FESPA has launched a brand new app for visitors to FESPA Digital 2012, providing instant access to the most up-to-date event information, trends and features. Created to assist visitors to explore FESPA Digital and Fabric 2012 before, during and after the event, the app contains a comprehensive overview of event information including travel and accommodation, venue location, opening dates and times, and news about event sponsors.
Aside from general event news, app users have the advantage of receiving more detailed FESPA Digital and FESPA Fabric information. Each event section features exhaustive information including programme schedules for the Explore Conference and Textile Talk Theatre. Users can also access Wrap Cup Series timetables and keep abreast of live screen printing and garment demonstrations happening at Charlie’s Corner. For visitors wanting to know more details on the educational programmes, the app comprises a full list of speakers accompanied by biographies and images. Plus, the app gives visitors an insight of what’s happening in real-time at the show.
To help visitors make the most of their time at FESPA Digital, the app offers the ability to create a “My Event” diary. By creating a bespoke event programme, the visitor is provided with a personal guide of all the information on exhibition stands, features and theatre sessions they expressed an interest in visiting. “My Event” will send a private notification of all the latest information concerning their agenda and a reminder when their next planned activity is due to begin. Once users have arranged their day, the convenient interactive floor plan will help to navigate the hall. Linked to the map is an exhibitor list which also enables visitors to effortlessly search for company and product information.
The app also features a stream of FESPA’s social media platforms including Twitter feeds, the FESPA Facebook and LinkedIn pages and The Wide Network. Set out using a simple dashboard, the social section is the best way to keep up with on-site trends.
The app can be downloaded across all mainstream platforms including Apple, Android and Blackberry devices. The automatic updating system means that users need only download the programme once to receive the latest information.
FESPA’s Marketing Manager, Lynda Sutton comments, “As an organisation we aim to connect more effectively with the wide format community in the slickest and most engaging way. Visitors really welcomed our mobile app last year in Hamburg and we’re confident that they will appreciate it once again as a valuable resource to enhance their show experience in Barcelona. With rapid adoption of smartphones across Europe, apps are becoming a functional and informative service accessible to almost everyone.”
Visitors can download the app via FESPA.com/digital by opening the link on their hand-held device and clicking on the icon to download.
