Global printer manufacturer OKI is giving budding artists and experienced creatives alike the opportunity to design a car wrap fit for the racetrack through its Print My Ride competition.
Entrants will be able to upload their artwork to the Print My Ride website (www.okiprintmyride.com) and apply it to a virtual car – rotating a 3D view to experience it from all angles before submitting online showroom photos to be judged by an expert panel.
Lucky winners from three categories – ‘Most creative’, ‘Design that best utilises the OKI printer’s capabilities’, ‘Judge’s favourite’ and a ‘Wild Card’ entry will receive prizes for their contributions, ranging from a model car wrapped in their design to an all-expenses-paid trip to a 2017 Formula One Grand Prix event.
Jason Price, Creative Designer for vehicle-graphics specialist Jellyfish Design, says: “I think this will certainly go a down really well, I’m very impressed with the work so far and can’t wait to get started”.
Alongside the competition, OKI will be supplying a brand new livery for Dunlop MSA British Touring Car Championship driver Mat Jackson’s car, printed on the new OKI Colour Painter wide-format printer. The company is also sponsoring Motorbase Performance, forming a pertinent partnership considering the vital role wide-format printing plays in car wrapping.
Motorbase Performance Team Principal David Bartrum says: “It’s fantastic to have OKI come on board with the team at this point in our campaign. To have that kind of radical change to Mat’s Ford Focus with such a vibrant and unique design for the last two crucial rounds of the season at Silverstone and Brands Hatch tops things off nicely.
“We’re very proud to be the first team on the Dunlop MSA British Touring Car Championship grid to carry the OKI brand and to demonstrate the new wide-format print wrap in action for the season’s climax and we look forward to a successful partnership off- and on-track.”
With its extensive range of wide-format printers, OKI currently serves many automotive organisations, delivering the speed and performance the industry demands – all while retaining a hyper-fast, high-resolution finish.
Mat Jackson’s car will be sporting the custom-made wrap at the Silverstone race weekend taking place from 17th to 18th September, and at the Brands Hatch GP from 1st to 2nd October.