Pixartprinting: Report from Fespa 2018

Pixartprinting offers European printing companies a competitive advantage and sneak previews of its new sample packs.

"We put our technology at your service" was Pixartprinting's slogan for its first appearance at FESPA 2018. The web-to-print company, which has a manufacturing department packed with the best printing solutions currently available on the market, introduced itself as a potential new partner to European printing companies and print service providers.

On its stand, visitors could touch with their own hands some of the infinite applications of this technology, available to order through the firm's catalogue. "We currently have over 100 latest-generation industrial machines at our disposal, with a large department entirely dedicated to large-format printing. We offer these assets to other printers and professionals in the sector, while always guaranteeing excellent quality, quick turnaround times, competitive prices and, above all, an added-value service", said Federico Gonzalez, Marketing & Sales Director at Pixartprinting.

And it was precisely to highlight these services that the company chose the prestigious Berlin-based festival to present its new sample packs for large-format printing: the Rigid Media Sample Pack and the Label, Self-Adhesive Media and Banners and Textile sample packs, which from September will replace the current Roll To Roll Sample Pack.

"Our marketing team has been working for months on the latest release of the sample packs, which provide customers with even more detailed and precise information. Combining samples printed on various materials with a range of technologies, the sample packs are essential tools for our users, and customers have responded well to the precision and exhaustiveness of their contents", Gonzalez continued. "For this reason, we've launched a promotion whereby if customers purchase a sample pack they receive a voucher of the same value, to use on the products and materials it contains". Over 500 sample packs were given out at the trade show to customers and new leads alike. Recipients immediately appreciated their value and attention to detail, which make them a useful tool for their everyday work, as well as a source of inspiration for discovering new materials, technologies and applications. "The success of the initiative at the event has reaffirmed our mission to not only provide an excellent service, but also to afford new business and development opportunities to printing professionals by working with a trusted partner like Pixartprinting", commented Patrizia Baggio, Pixartprinting's Head of Communication.

As well as the sample packs dedicated to large-format items unveiled in their new guise at FESPA, sample packs for all of Pixartprinting's product ranges are available through its online shop: packaging, paper, bags and envelopes. This is further evidence of the importance Pixartprinting places in customer service, along with its 80-strong mother-tongue TÜV-certified customer care team, who are always on hand to respond to the requests of users throughout Europe any time from 9 AM to 10 PM.

"We chose to take part in FESPA to meet our clients in person and to present the numerous advantages of the Pixartprinting formula to those who are not yet our partners. The aim, which we undoubtedly achieved, was to demonstrate how our service can help graphic arts professionals to 'always say yes' to their clients, increasing their profit margins, coping with peaks in demand or simply expanding their catalogue" Gonzalez explained. "We are extremely satisfied with this experience, which allowed us to continue the constant dialogue we have with our customers on a personal level: we received feedback, thanks and lots of new ideas that will help us as we continue to develop our service".