PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, today announces the release of its second major AI research report titled: AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage. Produced by the Alliance Insights research team, this next report in its groundbreaking series underscores how artificial intelligence (AI) is moving from concept to reality across print market segments, redefining competitiveness and transforming operations. The report will also be available at the new AI Pavilion at PRINTING United Expo, being held October 22-24 at the Orange County Convention Center in Orlando, Florida.
The State of AI in Printing
The new study, based on input from more than 300 companies and in-depth interviews with 16 executives across commercial printing, sign and graphics, book manufacturing, and apparel decoration, reveals that:
- 85% of respondents believe AI is critical to competitiveness, and 83% view it as a source of new opportunities.
- Printers are applying AI in customer communications, estimating, prepress, and workflow automation to achieve measurable ROI.
- The greatest barriers are not financial, but organizational—skills gaps, lack of clear use cases, and cultural resistance.
- Companies that develop a roadmap and governance around AI are already realizing stronger benefits and pulling ahead of their peers.
“PRINTING United Alliance has long led the industry through convergence and its one-roof approach,” said Mark J. Subers, Chief Innovation Officer, PRINTING United Alliance. “Now, we are leading in helping members and the industry embrace the power of AI. This latest research is one more way the Alliance is equipping the community with actionable insights, strategies, and guardrails to thrive in this new era.”
The Latest from the Alliance in a Series of AI Offerings
The Alliance continues to host insightful webinars about the adoption and implementation of AI, as well as has a planned new AI Pavilion area on the PRINTING United Expo show floor where attendees can learn more about companies that have AI integrated into his workflows at the live October event in Orlando.
Alliance members receive leading industry research on critical topics such as AI, exclusive discounts on all AI-related education, research, and more, ensuring they stay competitive and informed as AI adoption accelerates. From white papers and courses to event access and industry guidance, Alliance members are uniquely positioned to lead the change.
