PriscoDigital to demo end-to-end workflow at Graph Expo 2011

Caldera Flow

The PriscoDigital division of Printers' Service (Prisco), announced today that they will be conducting continuous end-to-end workflow demonstrations on various rigid media, utilising technologies from HP Scitex, EskoArtwork and Caldera. PriscoDigital will manufacture a wide range of products to show the productivity and versatility of the workflow, live at Graph Expo 2011, Booth #20, Chicago, September 11–14, 2011.

According to Eric Gutwillig, VP of Marketing, "We are striving to demonstrate that integrating wide format inkjet technologies within a traditional offset printing manufacturing environment can be easy and seamless. PriscoDigital offers turn-key workflow solutions that allow commercial and packaging printers to capture new business opportunities from within their existing customer base. Inkjet systems can cost-effectively produce diverse applications such as short-run packaging, product mock-ups, point-of-purchase displays or promotional items. Since we are the exclusive Elite channel partner of HP Scitex for the large industrial systems within the commercial offset segment, we are able to offer our customers leading-edge wide format technologies."

PriscoDigital is excited to demonstrate the wide range of products that commercial and packaging printers can produce utilising state-of-the-art high speed production equipment and optimised software from HP Scitex, Caldera and EskoArtwork. For the demo, prepared files are processed through EskoArtwork i-cut suite software, ripped though the Caldera RIP, where colour management also takes place and then printed on the HP Scitex FB700. Printed images comprised of intricate shapes will be cut from the media utilising Esko's Kongsberg i-XL24 automated cutting system. The i-XL24 processes the image files through i-cut Vision Pro software which calculates the cutting position information that drives the cutting heads.