Innova to Launch New Brand Image at Photokina 2014

Photokina 2014

More than most, Innova has made Photokina, the world’s leading imaging fair, the launchpad for many of the photo industry’s exciting product innovations.

Think FibaPrint®, launched 2005: the world’s first digital alternative to traditional fibre-based baryta papers, and winner of Best Independent Inkjet Paper in the TIPA Awards 2006 and four DIMA Awards. Think Photo Canvas Ultra Gloss, launched 2007:  what Professional Imagemaker magazine praised as “the king of the gloss canvases”. Think JetMaster, the easy assembly photo wrap system, launched in 2009, and winner of the prestigious Innovation Award presented by the UK Fine Art Trade Guild.

This year, more than ever, will be no exception.

In celebration of a decade of non-stop innovation, Innova has embarked upon a major rebranding programme. This streamlines the range into three key product areas: Fine Art, FibaPrint® and Graphic Art, highlighting the company’s core strengths in all areas of digital imaging and printing. The company’s new strapline: ‘Innova. More than paper’ signals the company’s clear ambition to keep on innovating and extending its pre-eminent position in the sector.

“Innova celebrated ten years as a company last year and the time seemed right to review, rationalise and re-energise,” said Sales & Marketing Director Jon Courtiour. “At the same time as we have refreshed the ranges, we have a new, sharper image that gives the brand greater impact and visibility, and correctly positions us as a leading player in this market.”