Roland DG transforms imagination into Virtual Reality at FESPA 2015

Roland VR Image LFR

Roland DG has announced further details of its plans for FESPA 2015.  With the Roland booth, Q15 Hall 6, already packed with five technology zones and a vast array of creative samples, visitors are now invited to come to the stand to experience the thrill of their new Virtual Reality Zone.

If you are yet to visit one of Roland’s outstanding Creative Centers, try out the latest cutting edge interactive wearable technology, virtual reality ‘goggles’, and be instantly transported to the Roland DG Creative Centers across Europe. Dubbed ‘inspiration factories’, Roland’s Creative Centers are bursting with ideas and applications from Roland users around the world and are designed to spark profitable new business opportunities and encourage creativity.

If you are interested in the profit potential offered by sublimation printing, visitors should head to Roland’s Sublimation Zone to see the affordable Texart 'print to finish sublimation solution' in action. Courtesy of Berger textiles, a sewing machinist will be finishing cushions on the booth, using fabric printed in ‘real time’ by the Texart RT-640 dye sublimation printer and pressed by the newly launched Texart CS-64 calender unit.

In the Print & Cut Zone discover a highly competitive and compelling new alternative to latex, the Lightbar solvent-UV ink system. Offering immediate drying, much improved scratch and chemical resistance, as well as significantly lower operating costs when compared to latex. Lightbar is a Partner Solution product collaboration and benefits from a full warranty, delivered by RolandCare on behalf of the Partner Solution provider. The Lightbar will be featured in combination with the popular VersaCAMM VS-640i print and cut model at the show. For further information visit

The Customisation Zone promises to be a hub of inspirational entrepreneurial activity for anyone looking to profitably expand their product portfolio. Discover how to personalise a host of items with live demonstrations on Roland’s 'magical machine', the VersaUV LEF-20, and learn how to create stunning garments with t-shirt customisation demonstrations on the BN-20 desktop printer/cutter and the recently launched GS-24 vinyl cutter.

For a touch of fun, Roland’s Print & Cut Feature Picture Wall will provide selfie fans with the perfect photo opportunity.  Roland DG also invites customers to visit their video wall and tell their stories of how Roland technology has benefitted their business or life.

With all this and more, including some amazing tricks and illusions from Roland user and renowned magician, James Anthony, make sure you zone in on profitable and innovative wide format digital print solutions on the Roland DG booth at FESPA 2015.

FESPA 2015
Koelnmesse, Cologne
18-22 May 2015
Roland DG Booth Q15 Hall 6