Roland DG, the world’s leading provider of digital printing solutions, has joined forces with its long-standing partner, BWT Alpine Formula One Team, to celebrate the female talent in the vehicle wrapping industry with the second edition of its Wrap Academy event series.
Hosted at BWT Alpine Formula One Team’s state-of-the-art Technical Centre in Oxfordshire, this exclusive wrap experience brought eight of Europe’s female car wrappers together, alongside renowned vehicle wrapper and trailblazer in automotive customisation Morgane Quetier, for a unique wrap challenge. The event was designed to showcase and celebrate creativity, precision, and resilience – qualities shared by both elite car wrappers and motorsport professionals.
During the event, female wrappers and engineers – including BWT Alpine Formula One Team’s Aero Science and Technology Team Leader Paula Garcia Ruiz – discussed their shared experiences in a sector where females currently account for just 25% of automotive roles globally.
However, with the vehicle wrap market experiencing rapid global growth, this underrepresentation highlights a significant opportunity to bring more women into this dynamic, creative, and fast-evolving industry.
The global automotive film wrapping market is calculated at USD 10.04 billion in 2025 and is forecasted to reach around USD 44.83 billion by 2034. Driving this growth is the rising popularity of vehicle customisation and bespoke car graphics. Roland DG’s technology enables professionals to go beyond single colour wraps and create intricate, bespoke designs that truly reflect individual style or brand identity. This flexibility is transforming the wrap market, allowing for next-level personalisation that sets wrappers apart in a competitive industry.
The day featured inspiring talks, a behind-the-scenes tour of BWT Alpine Formula One Team, and a dynamic wrap challenge where participants demonstrated their skills on a Formula One show car. Megan Cadogan, founder of Miss Wrapz was crowned the champion, earning a once-in-a-lifetime opportunity to join the BWT Alpine Formula One Team wrap crew in Las Vegas later this year.
“When I started out in car wrapping, there weren’t many female doing it, and even fewer who were visible. So, events like this matter” commented Morgane Quetier. “The Wrap Academy is not just about technique; it’s about representation. When young women see someone like them working in this space, succeeding, leading, it makes a huge difference. It tells them: you belong here too. This event is about sharing that message, offering support, and building a community of women who lift each other up.”
Jamie Pannell, Paint and Graphics Manager at BWT Alpine Formula One Team, added: “Precision and performance are at the heart of everything we do in Formula One, but innovation thrives when diverse perspectives come together. The Wrap Academy is a fantastic example of how we can open doors, challenge norms, and celebrate talent that deserves to be front and centre. We’re proud to stand alongside Roland DG in driving this positive change.”
“Visibility matters. When women see other women thriving in spaces where they’ve traditionally been overlooked, it fuels ambition and progress,” said Lauren Swinnerton, Head of Marketing Communications and Brand EMEA at Roland DG. “The Wrap Academy isn’t just an event – it’s a platform for empowerment, celebrating the exceptional female talent redefining what’s possible in vehicle wrapping.”
Roland DG and the BWT Alpine Formula One Team continue to build on their partnership, where Roland DG’s advanced TrueVIS print technology powers the team’s vibrant branding – from race cars to transport fleets. This latest event is part of Roland DG and BWT Alpine Formula One Team’s ongoing efforts to empower creators and professionals, following the success of its previous Wrap Academy.
