Roland reports of a magical Sign & Digital show

Roland James Anthony Lfr

Roland DG UK reports that it had its most successful Sign & Digital UK yet, enjoying a huge amount of interest from visitors who crowded round to see the show debuts of a number of recently launched machines including the VersaUV LEJ-640F, the VersaUV LEF-20 and the VersaCAMM VS-i.

Says Rob Goleniowski, Sign and Graphics Business Manager, Roland DG UK: “We had another great Sign & Digital UK this year with a constantly busy stand, reflecting how our customers know they can rely on us to help them broaden their creativity, open up new revenue streams and maximise return on investment.  There was particular interest in the new Roland DG VersaUV LEJ-640F flatbed printer, which has only just become commercially available in the UK. Visitors were on the lookout for it and it really drew the crowds to the stand.”

The keenly anticipated VersaUV LEJ-640F really proves that size really does matter and is capable of printing CMYK plus white and gloss inks onto both rigid and flexible substrates up to 150mm (6 inches) in height and 200 kgs in weight, and offers printers and sign makers the ability to produce the broadest selection of creative, high quality and profitable applications, including POS displays, packaging prototypes as well as outdoor and indoor signage.

Also drawing in the crowds was the magic of the VersaUV LEF-20, Roland DG’s biggest, fastest and most robust desktop UV machine to date, which was outputting onto an extensive range of different shaped novelty items throughout the show. On the stand was Roland DG UK LEF-20 customer and real-life magician, James Anthony who performed jaw-dropping magic tricks using Roland DG branded props. The audience could see the magic created by the speed and outstanding print quality of the LEF-20 as it printed onto promotional products, souvenirs, giftware, awards, signage, as well as industrial parts and packaging prototypes.

“James, in his own words, was a ‘magic man who brought a magic machine to print out magical items,’ and along with the LEF-20, he was really a star of the show, amazing the audience and giving away Roland DG boxes of magic tricks, packs of cards and magic wands,” continues Rob Goleniowski.

The magical LEF-20 prints onto items up to 508mm in width, 330mm in length and 100mm deep. Its innovative UV-LED lamp cures ink instantly and allows users to print directly onto a wide variety of substrates, including PET, ABS, polycarbonate, TPU, leather and fabric materials as well as 3D, industrial and consumer objects from golf balls, key chains and pens to metal tablet covers and smart phone cases amongst many others. The LEF-20 features Roland ECO-UV ink in CMYK, high density white and Clear ECO-UV ink for bright, high-opacity images and text and layering for patterns and textures in both gloss and matt finishes.

The LEF-20 Boot Camp, run throughout the show and was also very popular with visitors learning many useful tips on how to get the best results from this exceptionally versatile machine.

Another highlight of the show was the return of ‘The Beast’, Roland DG’s powerful SOLJET PRO4 XF-640 and a flagship print only machine. This powerhouse is the company’s fastest printer to date, running at speeds of up to 102 sqm per hour.  Also in the line-up was the VersaCAMM VS-i series, the latest addition to the world’s bestselling durable wide format inkjet printer/cutter range. The new VS-i series enables Roland customers to produce a versatile range of profitable applications including durable outdoor and indoor banners, signs, POP, print & cut labels, stickers, heat transfers for garment decoration, transparent window graphics, striking vehicle wraps and high quality fine art prints.

Summing up Sign & Digital UK 2014, Rob Goleniowski says, “2014 saw Roland DG UK showing one of the widest selections of machines and applications we have ever demonstrated at Sign & Digital UK. It was clear that visitors were looking for solutions that offer them the greatest flexibility - those that give them the freedom to be as creative as they want to be and that add value to a wide range of products. We understand how important this is as it enables printers to differentiate themselves in the market, expand into new markets and add new and strong new revenue streams to their business."

[Image shows magician James Anthony on the Roland stand at Sign & Digital UK 2014]