Sign & Digital 2012 a 'huge success' for HP

Hp Sign Uk Review

Sign & Digital UK was a 'huge success' for HP, with the company reporting a significant number of sales secured at the show and widespread interest in its latest wide-format products.

HP's stand featured an extensive product line-up, demonstrating its position as a leading supplier of innovative wide-format digital printing technology for high impact graphic arts applications.

Sign & Digital visitors could also take advantage of HP's exclusive at-show £1000 or €1250 'golden ticket' cashback promotion redeemable on the two latest HP Latex Printers. The tickets were on offer to the first 50 customers to confirm orders of the HP Designjet L28500 and HP Designjet L26500 Printers.

"The Golden Ticket promotion proved to be an enormous success, with the demand for tickets outstripping the 50 tickets available," said Phil Oakley, UK & Ireland country manager, HP Designjet, GSB. "In addition, visitors showed a huge amount of interest in the other solutions from our large-format portfolio and the total orders placed included several for the HP Scitex FB500 and FB700 Printers. In my opinion, Sign & Digital 2012 was one of our most successful UK shows in the last five years based on the amount of customer orders placed."

The HP Designjet L28500 and L26500 Printers feature HP 792 Latex Inks that enable print service providers (PSPs) to produce odourless prints to help meet the needs of environmentally-conscious customers. Both printers are ideal for the production of indoor and outdoor signage, such as point-of-purchase displays, soft signage and vehicle graphics.

One of the first golden tickets issued for the HP Designjet L28500 Printer went to Sunderland-based, large-format printer, wherethetradebuys. Managing director, Martyn Young, came to the show to place the order for the company's seventh HP Designjet printer.  "We currently have two HP Latex printers and we find one of the biggest advantages of this technology is its ability to deliver quick turnaround times. The output dries inside the printer so we can use or finish it immediately. Not only does this boost our productivity but it helps us to keep our next-day-delivery promise to our customers, and their satisfaction is crucial.  Our new HP Designjet L28500 Printer will increase our ability to meet our customers' requirements and take on new business, while giving us the extra print-width we need to enhance our product range."

Budgeprint, based in Brighton, UK, also purchased an HP Designjet L26500 Printer on the first day of Sign & Digital. "The environmental credentials of the HP Designjet L26500 were paramount but, in addition, the media versatility and fast throughput made it the clear choice to enable us to extend the variety of applications we offer in the short turnaround times our customers require," said Matthew Etkin-Budge, managing director, Budgeprint.

Ramzan Anwar, came to the show to purchase the printer that will enable his newly founded company, DrWraps Signworks, to open for business. "When deciding which printer would allow us to fulfill our company's first orders, we knew we needed a versatile solution that would produce high-quality graphics and meet our objectives as an environmentally conscious print supplier. The HP Designjet L26500 Printer ticked all these boxes."

To hear more from HP's Sign & Digital 'golden ticket' customers, please visit

To watch James Deacon's, Bigger Stickers, live application demonstrations on the HP stand, please visit

[photo shows Martyn Young, wherethetradebuys, with his golden ticket alongside Perfect Colours' Jason Burroughs and HP's Phil Oakley]