The Sign & Digital UK team has built the show as a trusted brand and will continue to make visitor and exhibitor satisfaction a priority in 2016. According to a recent survey*, Sign & Digital UK 2015 performed above the industry benchmark for visitor satisfaction, with 85% of visitors describing their overall experience as good or excellent – outperforming the industry benchmark of 79%. Customer satisfaction has also increased by 6% since 2014.
Sign & Digital UK has nearly 30 years of history supporting and reflecting the sign making, display solutions and digital printing industries through its annual exhibition at the NEC, Birmingham. During this time, these fast moving industries have seen huge changes in technology, working practices and in their business models, but Sign & Digital UK has always offered a unique and relevant marketplace in which buyers and sellers can do business.
The show has also taken steps to ensure the show continues to offer effective ways to attract new business and to consolidate relationships with existing customers. The 2016 show will introduce scheduled live demonstrations and an enhanced free educational seminar programme. It will also launch a new meeting booking facility, which will enable exhibitors and visitors to schedule face-to-face meetings ensuring that they can plan ahead to make the best use of their day.
Rudi Blackett, event director for Sign & Digital UK, said: “We have worked hard to build the show as a trusted brand and we communicate closely with our exhibitors to ensure that they have the information required to make informed choices. This is done in two ways – the first being feedback from customer surveys, and the second being an independent audit of visitor attendance by the BPA**. For suppliers, an exhibition is only as good as the visitors that attend.
“The audit which is conducted in accordance with the Association of Event Organisers’ (AEO) “rules for calculation of statistics for AEO member events” gives us a really clear picture of not only the number of visitors to the show, but also the type of visitor that attends. Face-to-face meetings at exhibitions are, despite the rise in online and social media, still one of the most effective ways to attract new business and to consolidate relationships with existing customers. Having independently confirmed visitor numbers and demographics to give to exhibitors is extremely reassuring and allows them to make an informed decision.”
Francis Stones from the BPA added: “Sign & Digital UK’s annual BPA event audit*** proves they connect the right buyers with the right sellers within the right context. It verifies both the size of the audience and who the audience is. The audit is the UK industry standard, and is there to help organisers establish credibility, build loyalty and create higher-level relationships with their exhibitors. The verified data gives confidence to any sponsor and exhibitor that their marketing and communications spend is going to the right place.”
** BPA Worldwide www.bpaww.com
*** Sign & Digital UK event attendance audit certificate: http://signuk2016.mmsite.co.uk/wp-content/uploads/2015/07/SDUK2015-Audit-Certificate.pdf