Sign & Digital UK, the leading trade exhibition for the visual communications sector, today announced the launch of its 2019 show website and striking new design that reflects the power of face-to- face marketing in building business and the innovative and creative nature of the sign & display industries.
A ‘must attend’ event for all those involved in the production of signage and displays, Sign & Digital UK provides essential advice and learning for business owners to maximise revenues from the opportunities new and existing market sectors provide. With over 30 years of heritage as a national exhibition, the show evolves each year to showcase the very latest advances in technologies and applications.
Speaking for the Sign & Digital UK team, Marketing Manager, Jane Lewis said
“2018’s Creativity Brought to Life campaign was about positioning what Sign & Digital UK represents. It focused on how we showcase the opportunities our industry offers businesses to realise amazing creativity. It was very well received, so we know the message was the right one. This new campaign is about building on the success of that message. A fresh visual approach combines a contemporary, design led influence with images of the materials and technology that are driving the industry forward. It cements the link between creativity of the mind and the creativity of our industry and communicates how Sign & Digital UK delivers a cutting-edge experience for exhibitors and visitors alike. It’s a message of opportunity for everyone involved.”
Foundry 12 is the agency behind this striking design and the Founder, Ian Bamford, explained how the design developed from last year.
“Sign & Digital UK is a fantastic show that brings together innovative businesses with creative individuals looking for ways to turn ideas into reality. It’s all about creativity, and how cutting-edge tech can deliver it. The 2018 campaign started to get that message across, so it was important we built on it and didn’t ‘throw it away’. For 2019 we’ve pushed the idea a bit further. The individual, and the ideas ‘alive’ in their head are still central, but what’s been created is a fresh approach that represents the direction the industry is moving in. More design influenced, with the wonderful materials that offer greater customisation and flexibility being woven into the visual message. It encapsulates how originality of thought can be delivered.”
The website showcases leading suppliers from across the signage, print, display, décor and design industries. More than 75 companies have already booked for Sign & Digital UK 2019 and include AG/CAD Ltd, Atlantic Tech Services, Blackman & White Ltd, Boxford, CMYUK Digital, Complete CNC, D & K Europe, Graphtec GB, Gravograph, HEXIS UK, InkTec Europe, R A Smart, Sabur Digital, Signgeer, Spandex, Tecna UK, Ultima Displays, William Smith Group 1832, and Zund. The show is also welcoming first time exhibitors, ABC Display, M3 Online, NEPATA GmbH, PROTEK srl and UK Industrial Tapes.
The website also contains a library of industry articles, videos and news pieces. New site functionality will allow visitors to curate content into personal wish lists based on topics of particular interest to them.
New show features to be announced in the coming months will continue to focus on free-to-attend interactive demonstrations & workshops plus practical advice from industry experts in the Main Stage theatre.
Sign & Digital UK 2019 takes place in Halls 3 & 3A at the NEC, Birmingham on 2 – 4 April 2019 and is free to attend for visitors. To enquire about exhibiting please contact the show team on: