Newly-appointed Talon Outdoor Global CEO Barry Cupples has joined the speaker line-up for international Out of Home association FEPE International’s 60th anniversary Congress in Dubai.
The Congress will be held at the Intercontinental Hotel Dubai Festival City on May 1-3.
Other speakers include Christof Baron, Global Head of Media at healthcare giant Sanofi, JC Decaux Co-chairman Jean-Charles Decaux, Kinetic Global CEO Marc-Antoine De Roys, Posterscope Global CEO Stephen Whyte and Tim Delaney, Chairman and Creative Director of international creative agency network Leagas Delaney.
Fast-growing Talon, headquartered in London, was formed six years ago by a team led by former Kinetic Global CEO Eric Newnham. It is now expanding internationally with a new office in New York and handles Out of Home planning and buying in the UK for Omnicom, Havas and a number of independent media agencies
Cupples spent 25 years at Omnicom Media Group and held roles including CEO Asia-Pacific, CEO Eastern Europe and global investment CEO. He brings extensive media and management experience at a global level, working with Omnicom’s big media clients.
At FEPE Cupples is expected to address the way programmatic buying is disrupting the Out of Home industry and outline strategies for the global industry and its clients moving forward.
FEPE Executive Director John Ellery says: “We’re delighted that Barry, who has incredible global experience with Omnicom at the highest level, has agreed to make his first major public appearance in his new Talon role at FEPE. “