The Digital Convergence continues at FESPA Digital 2011

Hp Fespa

HP today is showing a wider than ever range of digital solutions for print service providers (PSPs) on its stand, Hall A4, Stand C40/C41, at FESPA Digital 2011, at Hamburg Messe and Conference Centre, Germany.

Sign and display PSPs have the opportunity to see HP's industry-leading line of wide and super-wide format printing solutions comprising roll-to-roll, hybrid and flatbed printers for low- or high-volume printing, as well as UV-curable, aqueous or HP Latex Inks and an extensive media selection. These combine to give PSPs the means to expand their service offering and increase revenues. Showcasing key elements from the industry’s broadest portfolio, HP Scitex and HP Designjet printers will demonstrate the benefits of production that make them attractive replacements for solvent inks as well as meeting the requirements of international brand managers, agencies and print buyers.

HP’s solutions line-up comprises the newest HP Latex technologies, including the new HP Scitex LX850 and HP Scitex LX820 Printers that build upon the performance benefits delivered by earlier models. Already, more than 5,000 printers using HP Latex Inks technology have been bought by sign and display PSPs around the world.

Also on the stand are the highly-productive HP Scitex FB7500 and HP Scitex TJ8600 Printers; the versatile HP Scitex FB700 Printer, and the established HP Scitex 5m UV printer. In addition, the HP showcase includes the HP Designjet Z6200 Photo Printer and the full portfolio of aftermarket solutions that support HP customers in their growth. Visitors can also see live Print Care demonstrations, HP MediaFinder, Mediawide and many other HP solutions to help wide format PSPs.

For the first time at FESPA Digital, an HP Indigo press – the HP Indigo 7500 Digital Press – is on show. Normally associated with high-quality commercial work, the press will also be printing applications reflecting a synergy with the agencies and brands that are sign and display PSPs’ customers. 

“The migration of conventional jobs to digital is happening across all sectors of the graphic arts and the ability to use digital data across the application range is blurring the boundaries,” said Ronen Zioni, marketing director, Graphic Solutions Business, EMEA, HP. “FESPA Digital presents an outstanding opportunity for screen and display PSPs and their customers to see what is possible today and get a glimpse of what may be possible in the near future. HP is proud to continue its corporate sponsorship of FESPA Digital in recognition of its contribution to the European wide format community.”

Engines of Growth

Products printed on flexible and rigid materials by HP Scitex and Designjet printers are presented in a simulated environment in the ”Board Café,” a coffee shop/retail outlet, where a wide range of digitally printed displays and furnishings may be found. This environment demonstrates the range of applications that PSPs can produce to become one-stop shops offering indoor and outdoor applications. It also illustrates the “More and Wider” theme that fosters the expansion of services made possible with HP solutions.

During the show, visitors will be able to discover how to capture the power of these technologies and leverage the benefits for their own business growth. Expert staff will be available to demonstrate how HP technologies and solutions can help achieve profitable growth by fulfilling the current and future application demands of customers. HP is also running a Vespa contest where contestants can win a latex printed wrapped Vespa scooter.

More information is available at or follow HP on

[photo caption: FESPA Digital will see HP show a wider than ever range of digital solutions that allow print service providers to offer applications that expand their service offering and increase revenues]