With a booth full of digital products, INX Digital International Co. officials expected an enthusiastic response from wide format printers who historically support the Specialty Graphic Imaging Association's (SGIA) Expo. What was surprising was the number of traditional and grand format printers that visited the booth during the October 13-15 show at the Las Vegas Convention Center.
"It was a very good show in terms of printers who were looking to purchase and those who had the power to purchase," said Ken Kisner, President of INX Digital International. "SGIA this year seemed much different than in the past. Besides the wide format print shop owners and operators who always have supported us, we had a good number of traditional and industrial printers in our booth. That was a pleasant surprise, especially since several people who had just attended Graph Expo specifically visited us to see our CP100 cylindrical printer again."
The CP100 UV digital cylindrical printer headlines the company's EVOLVE Advanced Digital Solutions line. INX Digital technicians ran UV LED inks on the CP100 in the booth and answered plenty of questions about the printer, which is designed for short-run cylindrical packaging. The UV LED inks not only contribute to energy savings, but represent the company's commitment to developing more sustainable products that proved very popular with the SGIA crowd.
The new EDX line of eco solvent inks and Eco Bulk ink delivery system were among the many highlights of the show. EDX marks the first time INX Digital's Triangle brand has offered a colour and chemically compatible ECO product for the alternative market. A fast drying ink with low odour and dual compatibility, users can perform cartridge-by-cartridge changeover without wasting ink. Booth visitors voiced their approval that these inks were launched specifically for Roland series printers with Epson DX4 print head technology. EDX inks also provide a significant cost savings compared to OEM eco inks.
An important development of INX Digital's Green recycling program, Eco Bulk is a new type of ink delivery system for wide format inks that's easy to use. Show attendees liked the unique cardboard box design, which consists of 100 percent recycled material and replaces five, 440 ml cartridges. Eco Bulk also earned points for its sustainable approach. The ink is housed within a foil bag and, once emptied, is disposed of. The foil bag can contain up to two litres of ink, double the current industry standard of one litre packaging and with less waste, but 440 ml cartridges will be available for customers using less ink.
"We made it a point this year to consult traditional printers currently using gravure, offset and litho to evolve components of their business to digital. This effort continues to show new growth and allow these well established companies to differentiate and increase profitability," Kisner said. "INX Digital has always been known as an innovative company and we have now launched a new, aggressive approach to bring profits to our customers. Many print manufacturers, as well as owners of print shops who visited INX Digital at SGIA, are excited to use our new jettable fluid technologies to create new revenue streams for their shops or to make current revenue streams more efficient. It is obvious to us this year's show will translate to sales quickly."