Viscom Germany to showcase digital printing in practice in 'print design!' area

Viscom2011 Printdesign

Viscom Germany will be showcasing digital printing in practice in its 'print design!' area.  From 13th to 15th October, the 100m² space will be be completely furnished with digitally printed furniture, store designs, floor covering and wallpaper.  The aim of the 'print design!' area is to illustrate the numerous applications of digitally printed output for a variety of settings including shops, foyers, reception areas, restaurants, bars and trade fair stands to name but a few.

Joint project by manufacturers of machinery and materials 

The centre of the “print design!” display area is taken up by a catering area with a large, circular, digitally printed counter with a dimensional circular textile structure suspended from the ceiling above. Other exhibits demonstrating the unlimited possibilities of this technology include chairs and sofas, a variety of floor coverings such as laminate and carpeting, tables, display frames and display racks.  A number of companies will be working together to create the scene. 

ARCHIDEA-Art (Engel Oberflächentechnik) for instance manufactures indoor glass surfaces onto which digitally printed artwork can be transferred. Possible uses include furniture fronts, doors, wall panelling or, for instance, kitchen countertops. Consystec Gesellschaft für Produktentwicklung contributes signing systems and universal mounts. The Falk & Ross Group Europe specialises in the textile sector and provides the uniforms for the service staff at the fair. Macron in turn lays film flooring in the area. EGGER contributes laminate flooring which has been printed to look like original oak flooring. PONGS Technical Textiles, a supplier of wall and ceiling mounted systems, enhances “print design!” with industrial textiles that can be used for noise protection. Sensient Imaging Technologies manufactures suitable inks. Mutoh Deutschland is one of the initiators of the area and supports the project by making printing equipment available for the production of different prints on a large variety of materials.

Design: “multi color” and “interior texture”

The exhibits are printed to fit in with the “multi color” and “interior texture” theme worlds which illustrate the quality and variety of digital printing technology. “multi color” demonstrates the extensive colour range to be realised by digital printing, as well as examples of its brilliancy, intensity and rich colour. The “interior texture” examples show material motifs such as timber, textile or stone textures. The synergy of both theme worlds is to appeal primarily to architects, planners, interior decorators and designers. 

Customised Design Forum at viscom düsseldorf 2011

The “print design!” presentation is part of the Customised Design Forum. In cooperation with the raumPROBE materials agency, FORTEAM Communication and Mutoh Deutschland the Customised Design Forum at viscom offers everything related to the digitally printed world. The “print design!” exhibition section and the “Customised Design meets Materials” special area showcase a large selection of application examples and the respective technologies. The supporting programme with the Customised Printing Workshop, the Textile Summit and “Lunch & Learn” as well as the “From pixel to product” presentations rounds off the offer. Target groups include specialists from the fields of architecture and decoration, (industrial) design, shop fitting and trade fair stand construction and from manufacturing sectors such as the furniture, textile, tile, wall design, plastics and fashion industries.

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