Xaar is the platinum sponsor of Digital Image South America 2011

Xaar Logo

Xaar, a manufacturer of printheads and a world leader in its segment, announced the sponsorship of Digital Image South America 2011, the largest exhibition of digital printing solutions in the Graphic Arts field. The event will be held from the 27th to 30th of April, at the blue pavilion of Expo Center Norte, in São Paulo.

"The 2011 edition will certainly repeat the success of 2007 and 2009, when Digital Image has established itself as a trade fair in the digital segment. The next year, we have more than 70% of sold exhibition area and the interest of our future exhibitors continues to grow. Now, with the sponsorship of Xaar, we reinforce to the market the importance and quality of our event, because we have on our side one of the major brands of the inkjet printing industry. Everyone who works with digital printing and sign business used or use the Xaar technology", said Ismael Guarnelli, Director of APS Feiras e Eventos, the company that organises Digital Image.

Digital Image South America 2011 includes markets for digital printing, customisation, direct marketing, promotional and transpromotional printing, technologies for visual communication, plotting, large format printing and, now also, silkscreen. The event will have 14,700 square meters of exhibition area to ensure comfort for all visitors. The growing digital market investment is needed and the numbers prove it. According to a recent research published in May this year by Abigraf (Brazilian Printing Industry Association), 26% of the graphic companies that are already working with digital technology have the intention to make new investments in the short term, and 1.6% of conventional graphic companies (which still doesn't work with digital, equivalent to 247 out of almost 21,000 graphic companies in activity in Brazil) plan to invest in this technology and broaden their work options from this year (2010). Add to this the fact that Brazil lives a splendid economic time, with one of the lowest unemployment rates in the world, and the national printing industry accounts for more than 1.6% of GDP (Gross Domestic Product) in Brazil.

"We are pleased to consolidate the partnership between APS Feiras and Xaar for the sponsorship of Digital Image 2011. Digital Image has the vision of bringing to visitors and exhibitors a clear opportunity for the demonstration, visualisation and experimentation of new digital technologies and its infinite possibilities. The event will sharpen the visitors creativity, providing leading and innovative printing solutions that are consistent with the needs and the reality of the growing market in Brazil and other Latin American countries. Digital Image is presented in unison with our philosophy of work, our technology, our products and our exhibition customers", said Edsel Lonsa, head of Xaar Latin America.

Also, according to Edsel, the fair is an excellent opportunity to be close to customers. "We want, with this action, to support our exhibition customers, to hear and interact with the various people interested in our technology, to be increasingly close to the market, exhibitors and trade visitors with our active, physical and supportive presence. Therefore, we get to know them better, hear them and serve them even more, always with innovative products. That's the unique characteristic of Xaar, which brings in its slogan 'Innovative Ink Jet Technology' the vocation and justification for being a world leader in our segment" he said.