German media city extends appeal to northern European audiences
Plans for FESPA Digital 2011, which will take place in Hamburg, Germany from 24 – 27 May 2011, are well underway, with the exhibitor promotion campaign set to kick off during FESPA 2010.
The show will occupy around 16000m2 (net) in the new halls at the Hamburg Messe, located at the heart of Germany’s maritime city. FESPA aims to deliver a show as extensive as that in Amsterdam in 2009, which showcased more than 300 exhibitors over 14500m2 and attracted close to 10000 visitors.
FESPA has extended FESPA Digital 2011 from three to four days in response to feedback from key exhibitors, who are keen to extend the time available to meet with FESPA’s audience of senior decision-makers from across Europe and further afield. FESPA is holding the square metre price for exhibitors at that of a three-day show, offering exhibitors a significant additional business opportunity at no supplementary cost.
FESPA managing director Frazer Chesterman explains the decision: “Exhibitors make a substantial investment to attend an international show such as FESPA and create their temporary ‘showroom’. It’s understandable that they are looking to optimise their return on that investment by meeting as many prospective customers as possible, from multiple territories and vertical markets.”
He adds: “We see a clear opportunity to use the extra day to attract different types of visitor and add measurable value for our exhibitors. For example, Hamburg is a global media city, and the sizeable media and creative community in the region invites us to highlight the relevance of FESPA Digital to stakeholders further along the print supply chain. We plan to work closely with exhibitors to develop event content for the fourth and final day that will give FESPA Digital a focussed appeal to brand owners, agencies and other buyers and specifiers of wide format print services.”
The fact that FESPA Digital moves to a different destination city each time ensures that the visitor audience is constantly refreshed, delivering new prospective customers for exhibitors to engage with. For example, visitor data from FESPA Digital 2009 indicated that nearly three quarters of all delegates at the show were first-time visitors to a FESPA event. The northern German location is expected to deliver substantial attendance from key European markets including Germany, Benelux, the UK and the Nordic region. Hamburg is also readily accessible to visitors from central and eastern Europe, in particular the growth markets of Poland and the Baltic states.
From 24-26 May 2011, FESPA will also bring its FESPA Fabric ‘event-within-an-event’ to Hamburg, delivering a dedicated three-day event for European garment printers and decorators, featuring a Fabric Live! fashion show and other satellite initiatives of the type seen at FESPA Fabric 2010 in Munich. The show will occupy 5000m2 in Hall B1, which is adjacent to FESPA Digital 2011, linked to the main show by a walkway between the two areas of the exhibition centre. FESPA Fabric 2011 will be the only pan-European exhibition addressing this audience in 2011.
FESPA will also stage its third FESPA Digital Textile Conference alongside the FESPA Digital 2011 event.