Josero celebrates tenth anniversary


Founded in November 2003 by Loic Delor, Josero is celebrating its tenth anniversary this month. 

Loic Delor has an extensive technical background in the inkjet market having worked for Xaar in the late 1990s followed by Lyson/Nazdar.  His intricate understanding and knowledge of printheads and inks led him to launch Josero in 2003.The business originally started in Luxembourg selling wide format Chinese printers, plus inks and printheads to the Middle East and Europe. With its products reaching global markets, Josero realised it was time to have an online presence and its first website was launched in 2005. This increased the sales of its products significantly with customers viewing their products online before purchasing them.

In 2008, Josero Limited was registered in the UK and Jon Spencer joined the Josero team as Technical Director. The first office and warehouse facilities were opened that same year in Cambridge, providing Josero with the ability to house all its products on site and allowing them to ship stock within 24 hours to customers throughout the UK.

Setting up in the UK facilitated further growth for Josero and in January 2009 the company was appointed the exclusive master distributor for Triangle inks for UK & Ireland.

By 2010, Josero had expanded its product portfolio so much, the company invested in new premises in Cambridge to accommodate additional stock of Triangle inks and expand its demonstration and training facilities. The new premises boast 2500 sq/ft of space for storage, technical training, a demonstration suite and staff offices.

Keeping a watchful eye on market conditions, Josero saw a gap in the market a couple of years ago, where customers were keen to invest in superwide printers but many couldn’t really afford do so. This led to the company selling refurbished superwide printers in the UK. This has proved a great triumph as printing companies can now invest in nearly new machines at a fraction of their original price, with technical support and servicing from Josero.

The past three years has seen Josero develop partnerships with key players in the finishing market and expand its offering to the inkjet market with products such as Kala laminators, Trimalco cutters and Hanolex eyelet machines. The company became the exclusive distributor for the Bubble Free Applicator table for UK and Ireland earlier this year and is enjoying tremendous success with this product.

Loic Delor, Managing Director of Josero comments, “It’s hard to believe we have been trading so successfully for a decade. The company is unrecognisable from what it was ten years ago as we have greatly diversified our product offering. That said, our roots and expertise are firmly within the inkjet market. We have adapted our product range in line with technological developments and market conditions. We believe the key to our success is understanding the challenges our customers face and delivering products that will help them achieve their goals.”