Senfa appoints SST as exclusive Decoprint distributor in India

Senfa ColmDeepak 2 LFR

French textile company Senfa has appointed Sun Sign and Technologies (SST) as sole distributor of its Decoprint range of products in India.

Decoprint, the inkjet division of Senfa, has rapidly developed a presence in Europe and overseas with its high quality printable textiles for large format and super-wide applications. Its flagship product, Pearl, has become the reference for indoor backlit displays in Europe but the Decoprint range also includes fabrics suitable for frontlit and speciality applications printable on all main print platforms (UV-curing, latex, solvent and direct and transfer sublimation).

In 2015 Senfa invested 8 million Euros in a new 5 metre wide coating line vastly increasing production capacity and also catering for a segment of the market in need of wider media.

Sun Signs and Technologies already has a huge footprint in india being the exclusive distributor of Starflex products.  “We are a distributor of premium products for Visual Communication”, explains Deepak Gupta, owner and CEO of SST. “With Senfa-Decoprint, we see a brand that has a proven track record in Europe. Pearl is simply the best product for premium backlit graphics in shopping malls, retail units and airports. The large-format digital print market is moving towards textiles for various reasons. Textiles are certainly more environmentally friendly and easier to transport than PVC banners. Some Indian states have already started to ban PVC products in the sign industry.”

“A local partner is absolutely essential for any company moving into the Indian market,” continues Gupta. “Sun Sign and Technologies has a very long experience in the large format digital print industry and we see a dramatic trend towards printing on to textiles. Sun Sign is more than just a distributor. We are a true partner working hand in hand with our suppliers. Sales of textiles for the indoor market are very often project driven and our people are in with corporate customers and advertising agencies suggesting new ideas and at the same time we offer printing companies immediate access to these new products from local stock.”

Colm Garvey, Senfa Area Sales Manager, adds: “The time is right for expanding into new markets and we are delighted to have Sun Sign on board as our sole distributor in India. I recently visited the country and was extremely impressed by the sheer size of the market – I have been told that a new shopping mall opens in India every single week. We manufacture high quality products and we will be well-represented by SST. They are present nationwide which is a huge advantage in a country as vast as India. I also saw a trend towards higher quality images, especially inside airports, shopping malls and hotels. We see no reason why the year on year growth experienced in Europe cannot be reproduced in India when print-houses see the benefits of printing onto textiles – now available up to 5 metres wide – and stocked locally by Sun Sign and Technologies.”