In order to create an international platform on which to demonstrate the high end printing quality and fine art capabilities of its wide format printers, Mutoh has announced a deal with If You Leave (IYL) as the exclusive printing partner for the IYL Showcase. The first event will take place in London, United Kingdom, between 23rd October 23rd and 14th November 2014.
If You Leave (IYL) is a distinctive collection of images that tell their own unique story. They are snapshots of a journey made by wanderers who study the 'mysterious yet peaceful feeling of desolation and loneliness' and were initially brought together on a publicly-accessible Flickr photo stream. Curated by photographer Laurence Von Thomas since 2009, the project has given a voice to young photographers from around the world and provided many of them with the exposure and publicity needed to help launch their professional careers.
IYL and Mutoh will be bringing 20 unique photographical works from young international photographers to a larger audience. For the production of these 20 large format prints, IYL chose the Mutoh ValueJet 1638X high quality production printer. All images were printed onto Folex® paper in sizes of 1.2 x 0.8 m. The fine art prints will be spread across 20 East London venues.
As well as the 20 large format prints, the images were also printed in a smaller format on Mutoh’s new 24” wide ValueJet 628 desktop printer for the “Pocket IYL Showcase”, an 11 day exhibition at the well-known Foyles Flagship store in Soho.
In the first year, the focus is on setting up the exhibition in London with a strong campaign of global exposure, establishing the identity of the Showcase. In 2015, the Showcase will be travelling to different cities around the world.
As a preview, a high quality wide format photograph will be displayed at Mutoh’s booth at this year’s Viscom Italia show (Hall 1 – Stand R19 / R21) - Fiera Milano, Italy, October 16–18, to promote the IYL Showcase and Mutoh’s partnership with If You Leave.
[Image caption: “South Dakota Badlands” by Reuben Wu (2013)]