Expanding the product range and technological innovation are always on the agenda at Pixartprinting, which currently has over 250,000 active customers across Europe. And, thanks to innovative marketing policies, new product development and a willingness to embrace new markets, this customer base continues to grow.
A particularly important target market for the company is graphic arts professionals, who turn to the Upload&Print leader for printed items they are unable to produce themselves given the timescales involved, the quality or technological expertise required or the cost. 18 July represents an important milestone in Pixartprinting's history, with the launch of PixartPro, the programme designed to reward resellers' loyalty. Dedicated to graphic arts professionals, it offers a superior purchasing experience through exclusive services and monthly vouchers valid on the entire catalogue. Access to the programme, which is activated automatically during registration, is reserved to Pixartprinting's reseller customers, and specifically printing companies, marketing agencies and graphic design studios.
"PixartPro stems from a desire to meet the needs of both the market and our customers", Federico Gonzalez, Head of Marketing & Sales at Pixartprinting said, "and in particular graphic arts professionals, of whom we have 50,000 in our current customer base. To reward their trust we have created this programme, which offers immediate access to tangible benefits: a new loyalty programme based on customer profiling that will sit alongside the existing Starway programme, which is governed by purchasing behaviour. We are sure that PixartPro will make our formula even more competitive, offering resellers new opportunities and an incentive for growth and collaboration. Through this programme, Pixartprinting aims to act as a partner for its customers, actively supporting their success".
The fully transparent PixartPro programme is described in detail on its dedicated landing page. All the exclusive services are listed there, along with more information on how the financial incentives work. The monthly voucher is calculated based on how much customers have spent the previous month, and varies depending on which of four thresholds they manage to exceed. In addition, customers on the programme have access to a dedicated section of the My Account area, where they can follow all activities linked to their vouchers and check the amount earned that month in real-time. The services reserved for PixartPro customers, such as order tracking, a custom sender option with anonymous shipping and unbranded sample packs, will be constantly updated with new ideas, providing an increasing number of perks for graphic arts professionals, based on their needs and suggestions.