Pyramid Display Materials has launched a specialist online site specifically targeted at new customers for its Avery and MACtac vinyls. The site features leading self-adhesive brands Avery Dennison and MACtac and utilises Pyramid’s stockholding of almost £4 million worth of sign and POS media.
Shauna Doody, Pyramid’s e-Business manager, explains the thinking behind the site and the target markets the company are looking to penetrate. She says: “When we sat down over six-months ago to plan the build and structure of the site our overriding thought was to give new customers to Pyramid access to our tremendous range of products. The site features easy-to-use search and product filtering functions for both the Avery Dennison and MACtac ranges of inkjet, plotter and vehicle wrapping films − essential sign making supplies for ease of vinyl application − together with a selection of banner and other print materials.
“We developed a fully automated on-line ordering service, meaning customers can create a unique log-in that provides access to their ordering history and more. Our new site is targeted at customers who have previously not traded with Pyramid and are based in areas we have not traditionally serviced via our branch network. Logistics will be carried out by a national carrier network, meaning we can offer sign makers a 24-hours a day ordering service with delivery guaranteed on the next working day.
“We really do feel we are bringing something new to the market by opening up our in-depth stocks of self adhesives to the whole of the UK.”
Shauna continues: “The site was created to offer our current customers a one-stop shop for product data sheets and application advice any time of day or night. The new e-commerce element evolved from a need offer our extensive range of sign and print vinyl to a wider range of smaller as well as larger users, as easily and as simply as possible. The principal benefit of the site is the sheer breadth of products on offer − all available from stock. The sophisticated functionality of the website allows users to complete their order seamlessly and quickly.
“The search function on the site is fully intuitive and provides users with a comprehensive results page. Because we are offering such a wide range of products we also wanted to ensure our customers could filter and focus their product search based on many product variables, including: application, face film, life span and manufacturer. As the website matures we have plans to focus on product applications, ensuring customers are supplied with useful hints and tips.”
The site is now open for business. Visit www.pyramid-display.co.uk.