blowUP media UK hires Simon Russell from Kinetic as new head of sales

simon russell blowUP media

Premium large format out of home company blowUP media UK has appointed Simon Russell, currently Group Account Director of Kinetic Worldwide, to be its new Head of Sales.

He replaces blowUP Sales Director Aimee McKay, who is leaving to lead Clear Channel’s STORM division.

Russell joined Kinetic ten years ago after four years with Carat Business, and has since worked closely with MEC, Maxus, AKA, and TeamUK. As Group Head, Russell took charge of the MEC team in 2009. He has played an instrumental role in overseeing innovative campaigns that have raised the profile of his clients’ brands and products.

Russell joins blowUP media during a period of outstanding growth, with revenues up by 25 per cent last year and market share now almost 45 per cent of the UK giant posters market. As one of the biggest providers of giant posters, blowUP has a premium national portfolio and works with a multitude of brands, which include Samsung, Heineken, EE, Virgin Media, Microsoft and First Great Western. He will take up his role in November.

Katrin Robertson, CEO of blowUP media, comments: “In the face of a rapidly-changing media landscape we have to ensure that premium large format out of home has a strong position within media plans. As well as driving sales, Simon will help us position blowUP media on the radar of many more clients and agencies.”

Simon Russell comments: “blowup media UK’s continued impressive growth and planned expansion programme to build upon its portfolio of premium large format sites makes this an extremely exciting time to be joining the company.”