Nazdar has collaborated with French screen ink manufacturer VFP Ink Technologies to supply a co-branded range of digital ink products to print businesses in France.
As a subsidiary of Tripette & Renaud Group, established in 1836, VFP's core business is manufacturing decorative and functional screen inks for industrial applications, such as bank cards, adhesive labels and printed electronics. In 2015, it reported turnover of €25m (around £20m) and employed 160 people, covering the whole French market.
In addition, VFP's products for laminated plastic cards are sold in the USA by Nazdar, through an exclusive partnership agreed four years ago. A collaboration between the two companies in France therefore happened naturally, according to VFP Sales Director, Sébastien Petit.
"When we learnt that Nazdar was looking for partners to develop its digital inks market share in France, it was for us a good opportunity to bring an added value to our existing offer to our customers," he explains.
The co-branded products are manufactured by Nazdar and sold under the recognised VFP Ink Technologies name in order to reach customers in France as quickly and smoothly as possible.
"The partnership was very important for us because the market in France is aware that VFP Ink Technologies does not produce digital inks, yet Nazdar is well known in that industry – we could not start with a better digital inks partner than Nazdar," Sébastien Petit says.
"Nazdar provides high-quality products at a very competitive price level – they really are the best alternatives to OEM on the market – which of course is beneficial for our customers, who want to save money without the quality of their work being affected."
He adds: "As many of our customers are equipped with Mimaki and/or Roland printers, we decided to focus on providing Nazdar plug-and-play solutions specifically developed for those printers."
VFP therefore supplies Nazdar alternatives to ECO MAX, ECO MAX2, SS2 and SS21 OEM inks in 440ml cartridges, which can be installed as the original containers run out without the need to recalibrate the machines.
"We're delighted to partner with VFP Ink Technologies," comments James MacDonald, Vice President of Marketing at Nazdar. "VFP Ink Technologies has extensive expertise in the screen inks sector and is incredibly well connected across France and beyond, so can offer great support for new and existing customers. In return our experience in developing advanced digital ink formulations will open up the market for VFP Ink Technologies."
The partnership was officially announced at C!Print in Lyon in January 2016.
For more information on Nazdar, please visit www.nazdar.com.
[Picture caption: Nazdar and VFP Ink Technologies will supply co-branded ink products.]